The NBA Playoffs are a week away but the League is ready to go, launching a new ad entitled “Forget.”
The first spot, featuring Hall of Famer Scottie Pippen, is part of the This Is Why We Play global platform for the upcoming Playoffs ad campaign.
The playoffs are all about intensity and players taking their performances and desire to win to another level, which is what Pippen discusses. The mindset, the ability to quickly forget about mistakes and past games and what you need to do to keep advancing. The ad drops tomorrow in the ABC Saturday Primetime game – L.A. Clippers at San Antonio Spurs at 8:30 p.m.
With six titles to his name, no one understands the intensity of NBA Playoffs and Finals like a legend, and Scottie Pippen has been through it all.
Forget is the first of three spots featuring some of the leagues greatest legends, with Hall of Famer Shaquille ONeal starring in the second commercial debuting next month.