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Tony Reagins’ Rise As MLB Diversity & Development Cultivator Continues With Promotion

The former MLB General Manager was promoted to Chief Baseball Development Officer. 

Tony Reagins has been breaking barriers, infusing culture, innovating and laying foundations in spaces that lack diversity ever since he served as the fifth African-American general manager in MLB history. During his time leading the Los Angeles Angels front office (2008-2011)Reagins won two American League West titles and appeared in the 2009 American League Championship Series. 

Angels General Manager Tony Reagins not ready to concede 2010 ...

Reagins amassed a record of 363-285 (.560), averaging nearly 91 wins per season and overseeing LA’s first 100-win season in franchise history in ’08, which resulted in Reagins being named the Rube Foster American League Executive of the Year.

A few years later, Reagins was tabbed to spearhead baseball’s diversity explosion and on Thursday, Major League Baseball announced the promotion of Reagins to Chief Baseball Development Officer. 

Reagins continues to oversee the booming growth of youth and amateur levels of baseball and softball, both domestically and internationally, as well as the streamlining of amateur scouting around the world and operations of the Arizona Fall League. 

“This job is about changing a generation and creating opportunities for those who may not have the resources or opportunity to do something they want to do,” Reagins tells the Shadow League. “If through what I’m doing, I can create those opportunities and avenues for them to have success and then pay it forward, that’s when you’re talking about legacy …changing a generation.

I get excited every day about being able to do that no matter where I am in the country or in the world. If we have the opportunity to change lives in a positive way then those are the wins.”

It’s In The Numbers

When Manfred took over for his mentor Bud Selig, he went full throttle with the plan to bring Blacks back to the game, drastically expanding MLB’s diversity team, its goals and the funding needed to meet those goals. 

Manfred’s first power move was appointing Reagins as Senior Vice President of the first-ever Youth Programs department in the Commissioner’s Office in 2015. Reagins was eventually promoted to Executive Vice President of Baseball & Softball Development. Reagins’ success is backed by statistics and with his current promotion, he will now report directly to the MLB Commissioner. 

Since 2015, millions of youth have participated in Baseball and Softball Development events led by Reagins. Some of the more notable youth development programs have produced hundreds of college players and MLB Draft picks. 

“Our entire sport has benefited from the dedication and accomplishments by Tony and his team,” said Commissioner Manfred. “We are grateful to have Tony’s strong leadership in this important area as we look to bring baseball and softball to children and communities throughout the world. Tony’s department, which is composed of a diverse mix of professionals based on experience and personal backgrounds, will continue to play a crucial role for our industry with their invaluable work in the youth and amateur levels of our sports.”

In January 2020, the Sports & Fitness Industry Association (SFIA) announced its Topline Participation Report for 2019 for individual and team sports played in the United States. For the fourth consecutive year, baseball and softball combined to rank as the most participated team sports in the United States in 2019 with 25.1 million participants

Overall, Baseball has grown 20% in participation since 2014, which is the year prior to the launch of ‘PLAY BALL.’  This growth more than doubles the percentage of the second-closest sport (basketball at +8%).  In that same timeframe, baseball has added 2.65 million new participants while casual participation (playing 12 times or less in a given year) has increased by 55%.

Reagins’ department will continue to emphasize and innovate on its U.S.-based model of strengthening participation levels of baseball and softball, both at the grassroots and the development stages. 

Tony Reagins’ Responsibilities As Chief Baseball Development Officer

 

1. Grassroots Participation – Continued growth of the “PLAY BALL” initiative (www.PlayBall.org), which launched in June 2015, includes multilateral partnerships with USA Baseball, USA Softball, the U.S. Conference of Mayors and Little League International, and features youth engagement events held in the United States (all 50 states, Washington D.C. and Puerto Rico) and throughout the world. The initiative also includes widespread offerings to young people, including the in-school Fun At Bat program and the Pitch Hit & Run and Jr. Home Run Derby skills competitions.

2. Diversity-Focused Programs – Reagins has led the proliferation of diversity-focused programs geared toward the development and advancement of baseball and softball student-athletes. These initiatives include amateur development camps with USA Baseball & USA Softball, such as the Hank Aaron Invitational (which is operated jointly with the Major League Baseball Players Association), DREAM Series, Breakthrough Series (which is inclusive of boys baseball, girls baseball, and softball), and the Elite Development Invitational (which is inclusive of girls baseball and softball).

Additional efforts include the continued growth of the Reviving Baseball in Inner Cities (RBI) program, which is located throughout the United States, South America, Canada, Europe and Africa. Former Major League Manager Jerry Manuel will continue to serve as a consultant for Reagins in the areas of the amateur baseball development programs.

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Other examples of Tony’s influence on the growing diversity in baseball, particularly on the grassroots level. 

o   NOTE: 94-96% of alumni in the Hank Aaron Invitational, DREAM Series and Breakthrough Series who have graduated high school are playing (or have played) at the collegiate or professional levels.

o   NOTE: Since 2016, participation in the RBI program has increased by nearly 160%

According to Manfred,“…over the past five years about 20 percent of our first-rounders were African-American, and our Youth Academies have been built in communities largely African-American. Almost all of those kids had some touch with one of our Academy programs or diversity series events.  The bigger we make those programs, the more diversity we will attract to the game.”

3. Youth Facility Management – This area includes operations and management of the MLB Youth Academies in Compton (California) and New Orleans (Louisiana) as well as connectivity to all facilities within the MLB Youth Academy network (Bronx, Chicago, Cincinnati, Dallas, Gurabo P.R., Houston, Kansas City, Philadelphia, Washington D.C.).

Most recently, MLB announced the operational responsibility of the Jackie Robinson Training Complex in Vero Beach, Fla., which is the former Historic Dodgertown site once occupied by baseball legends such as Robinson, Roy Campanella and Don Newcombe (among many others). The Jackie Robinson Training Complex serves as a hub for many youth- and amateur -focused programs such as the RBI World Series, Hank Aaron Invitational, Breakthrough Series, Elite Development Invitational, and others.

4. Softball Growth – As part of the burgeoning partnership with USA Softball, MLB will continue to be the presenting sponsor of the “Stand Beside Her” training tour for the Women’s National Softball Team representing the United States in the Tokyo Summer Olympic Games taking place in 2021.

Once safe to resume, the team will train at the Jackie Robinson Training Complex. Additionally, softball legends and Olympians Jennie Finch and Natasha Watley will continue to serve as Youth Softball Ambassadors for the Commissioner’s Office.

5. ID Tour & Girls Baseball Programming – In 2020, MLB launched a new baseball development evaluation initiative to identify high school-aged baseball players for placement in more advanced development programs operated jointly by MLB and USA Baseball.

This new initiative specifically targets young athletes from inner-city/diverse/underserved communities (MLB Tour) or female baseball players within larger city areas (MLB Grit). Since 2017, MLB has expanded its overall girls baseball efforts, including the Girls Baseball Elite Development Invitational, Girls Baseball Breakthrough Series, and the Trailblazer Series.

6. College Baseball TournamentsIn celebration of College Baseball’s Opening Weekend each year, MLB hosts two collegiate baseball tournaments featuring teams participating in two separate events – the Andre Dawson Classic and MLB4. The Andre Dawson Classic is an effort to highlight baseball programs at Historically Black Colleges and Universities (HBCUs) while the MLB4 tournament features some of the top-ranked programs in the nation.

7. Showcase Platforms for Prospects – Reagins will continue to oversee showcase platforms for organizational prospects through the Arizona Fall League and SiriusXM All-Star Futures Game as well as amateur players through States Play and the Prospect Development Pipeline (PDP) League.

8. International Development – Since 2016, the MLB College Showcase Tour has produced nearly 80 players from 15 countries who have continued on to play at the professional or collegiate level in the United States.

These countries include: Argentina, Australia, Belgium, Brazil, China, Curaçao, Czech Republic, France, Italy, Moldova, Netherlands, New Zealand, South Africa, Spain, and Uganda.

MLB has also operated Elite Development programs in Brazil, Curaçao and Puerto Rico, resulting in more than 85 draft picks and international free agent signings since 2017.  Additionally, since 2014, Major League Baseball and graduates of 26 MLB Coaching Development Programs have conducted 2,846 youth baseball clinics reaching 108,970 children across 29 countries.

There’s a baseball renaissance occurring not only in this country but around the world. Reagins and his partner Del Matthews, MLB’s Vice President of Baseball Development, deserve much of the credit.

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