Tampa Bay Buccaneers legendary QB Tom Brady has conquered every feat on the gridiron, as evidenced by the seven Super Bowl victories and numerous NFL passing records he owns. Now the five-time NFL MVP has tapped into a new venture as he continues to tear it up on the field.
As someone who’s renowned for his tenaciousness, intelligence and outstanding leadership on the field, Brady is showing his vision as it relates to his future business endeavors.
𝗕𝗥𝗔𝗗𝗬, first announced in September, is co-founded by entrepreneur Jens Grede and co-designed by Dao-Yi Chow.
Grede told @WSJ that the goal of 𝗕𝗥𝗔𝗗𝗬 is to mirror the scope and impact of Michael Jordan‘s Nike Jordan Brand.
The first line will be available in January 🏷 pic.twitter.com/M6cgsrEftN
— Front Office Sports (@FOS) December 16, 2021
“Tom Terrific” is launching his fashion line in January called “Brady.” This despite his partnership with Under Armour. The endeavor has already drawn parallels to the deal Michael Jordan has with Nike. A partnership which has produced hundreds of millions for both “His Airness” and the shoe and apparel giant.
Run the game, don’t let the game run you. BRADY – my next generation apparel brand is coming soon. Sign up now for updates: https://t.co/AmfwWVS1le. @bradybrand pic.twitter.com/9skoQpyYid
— Tom Brady (@TomBrady) September 28, 2021
Brady Signs College Athletes To NIL Deals As Endorsers — Including Shedeur Sanders
Brady Brand has tapped into the NIL-heavy world, signing ten collegiate athletes to endorsements deals. One of those athletes is Jackson State Tigers quarterback Shedeur Sanders. Sanders is the son of Pro Football Hall of Famer and Jackson State Tigers head coach Deion Sanders, aka Coach Prime.
I’m proud to partner with our lineup of NCAA and newly drafted athletes for the first @bradybrand campaign launching on January 12th, 2022 pic.twitter.com/ZiJdPmMXwD
— Tom Brady (@TomBrady) December 16, 2021
Sanders is fresh off of leading the Jackson State Tigers to their first SWAC title since 2007, and first 11-win season in program history. You can catch Shedeur live and direct in the Celebration Bowl this weekend in Atlanta airing it out against the MEAC champion South Carolina State Bulldogs. Sanders was also named SWAC Freshman of the Year and the recipient of the Jerry Rice Award, given to the top freshman in all of FCS. Sanders is the first HBCU player to win the award.
Jackson State Freshman Starting Quarterback @ShedeurSanders is redefining what legacy looks like.
BRADY™ is proud to stand behind the next generation of greatness.
RELEASE 1 [TRAIN + LIVE] launching 01.12.22
Sign up now on https://t.co/g8O7SnimVT to get early access. pic.twitter.com/JHP3wy3x9M
— BRADY (@bradybrand) December 16, 2021
Hooking up with Brady, who has mentored Shedeur in the past, isn’t the first business deal the young QB has closed. Back in September Shedeur signed an NIL to also be the brand ambassador for Beats By Dre.
https://twitter.com/shedeursanders/status/1433097485518577678?s=21
Other athletes to sign with Brady Brand include:
Cade McNamara – Michigan Football
Jermaine Samuels – Villanova Basketball
Julian Reese – Maryland Basketball
Andrew Fenty – Michigan Tennis
George Pickens – Georgia Football
Grayson McCall – Coastal Carolina Football
Henry Davis – Pittsburgh Pirates Baseball
Jack St Ivany – Boston College Hockey
Patrick Zahraj – UCLA Tennis
BRADY, @TomBrady’s new namesake apparel brand, has signed several college athletes as endorsers.
BRADY apparel will be exclusively on https://t.co/PxY23wqd3m for a week starting Jan 12, 2022, and on https://t.co/EXyoIffTQE beginning Jan 19. #NIL pic.twitter.com/OuDlsv2dfH
— Darren Heitner (@DarrenHeitner) December 16, 2021
Coach Prime And Shedeur Sanders Have Become The Face Of FCS Football
Deion and Shedeur have both lived up to the hype, and they’re leading the charge of HBCUs and Black College Football gaining more visibility and notoriety. The growth of the sport over the last year from a revenue standpoint, to fan interaction can’t be understated. Home games in Jackson, Mississippi, are nearing sellouts, and when the Tigers travel fans flock to see them play. The Celebration Bowl at the 71,00 seat Mercedes-Benz Stadium in Atlanta sold out early in the week. The game has averaged around 28,000 to 30,000 fans since its inception in 2015.
Naturally, Travis Hunter is excited to working alongside football icon Deion Sanders. What football player wouldn't be? https://t.co/10dwSvUmdw
— The Shadow League (@ShadowLeague) December 15, 2021
During the early signing period in college football Coach Prime flipped the nations No.1 ranked player from his alma mater to JSU. This while also being named the recipient of the Eddie Robinson Award given to the top coach in FCS. The attention Deion has gotten for his success has rubbed off on his son, who is probably the most high-profile HBCU player in the last two decades.
Now he’s hooked in with Brady Brand, where he can continue to raise his visibility and generate revenue.
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