The Big3 Partners With CBS For Season 4

Summer basketball was meant for TV.

ABC has the NBA Finals. NBC will broadcast the Olympics. ESPN has The Basketball Tournament. And CBS has the Big3.

After last year’s championship game averaged a 0.48 rating and 674,000 viewers, it’s been announced that CBS will broadcast select games on CBS Television Network on Saturdays starting June 20 through the BIG3 Championship Game on August 29.

“CBS Sports was a remarkable partner for the BIG3 last season as we were able to take the league to a whole new level and reach new fans globally, utilizing CBS’ unmatched broadcast team and production, and we’re thrilled to bring the BIG3 back to their airwaves in 2020,” said BIG3 co-founder Ice Cube.

“Every Saturday throughout the summer, fans can find hard-nosed, fast-paced, and fun on-court action with the best FIREBALL3 players in the world on America’s most-watched network.”

The 2020 season will start in Memphis before going to New York, Washington, D.C., Minneapolis, Hartford, Sacramento, Miami, and Chicago. The playoffs and championship game will be held in Portland and Detroit.

Carron J. Phillips, Senior Columnist with The Shadow League, hails from Saginaw, Michigan. In 2016, he was named Journalist of the Year by the Philadelphia Association of Black Journalists. Phillips graduated with honors from Morehouse College in 2006 and received his Masters in 2011 from the S.I. Newhouse School of Public Communications at Syracuse University.