Showtime joining the fight for the H-O-O-D.Showtime Sports held their first ever Boxing Upfronts in January 2018.
During that historic layout of the year’s fight programming, President Stephen Espinoza described the importance of fans of color. To that end, the network has ramped up its marketing and strategic content creation targeted towards that audience globally.
Today, Showtime Sports released a new fight video featuring French hip-hop artist Rilès’ new single !I’ll Be Back!
The release is in advance of the Manny Pacquiao vs. Adrien Broner event on January 19th in Las Vegas. With one month before the legendary Pacquiao returns to fight in the U.S. for the first time in two years, it is a glimpse of the new way to promote Pac-Man.
Rilès, skyrocketed to popularity in Europe where he composed, mixed and mastered one song per week for a full year with his project Rilèsundayz. In 2016, his single Should I, exceeded four million Spotify streams. An accompanying music video from Rilès exceeded the four million mark on YouTube in just one month.
Boxing’s only eight-division world champion, Manny Pacquiao will defend his WBA Welterweight World Title against four-division world champion Adrien Broner at the MGM Grand Garden Arena to start a tremendous year for boxing.