Say What You Want About Antonio Brown, But He’s Making The World “Put That Sh*t On”

Image Credit: Prince Williams/Wireimage

You thought he was finished, huh? Yeah, you are one of the ones that saw Antonio Brown’s epic meltdown at MetLife Stadium while a member of the Tampa Bay Buccaneers. Now AB is influencing many in the world, possibly even you, to “put that sh*t on.”

The single for his career pivot album, “From The Pit Not The Palace,” is taking hold of pop culture, and the cultural ghost of “Boomin'” is showing itself on the NFL and NCAA field through this new cultural phenomenon.

Over the weekend, the University of North Carolina football team won their road opener against Appalachian State in a close 63-61 game. The dramatic back-and-forth went down during the final possession, and after the Tar Heels came out with a victory their head coach Mack Brown brought in that Antonio Brown energy to celebrate.

The 71-year-old did his own version of the now viral dance that has transformed Brown’s nascent rap career into a cultural touchpoint for winners. Brown debuted the dance during his set at the Rolling Loud Festival in Miami earlier this year. His peers in the NFL were not feeling Brown’s rapper energy at that event.

Between the crowd reacting mainly to his celebrity status and not his unproven hit-making ability, one of his NFL peers chose to weigh in, and the feedback wasn’t too favorable. New Orleans Saints safety CJ Gardner-Johnson retweeted a self-professed burner account to express his dissatisfaction with Antonio Brown’s current life choices.

“Smh bra lost it, this not it,” Gardner-Johnson expresses atop another comment that read, “Antonio Brown performing at Rolling Loud Miami” with five crying emojis. The video in the post showed AB performing a song with a chorus “do your dance, AB, put that sh*t on.”

Brown debuted the dance in an orange patent leather overall set without the jacket in the South Florida sun. What could have went wrong actually caught on, and AB is showing folks why he might have been chosen as the president of Donda Sports.

From NCAA touchdowns by the University of Miami to Bryant University, the “put that sh*t on” dance is now the universal celebration dance. Former Jacksonville Jaguars wide receiver Laquan Treadwell made a catch back in late August before going to the New England Patriots, and after the touchdown he delivered a rendition of the dance, resuscitating life back into Brown’s brand in the NFL.

The 34-year-old shared a meme that explained his “biggest regret,” and it wasn’t what people expected.

“My biggest regret in my career doesn’t involve calling my GM a (expletive) or showing up to Raider’s camp late in a hot air balloon with frozen feet, or throwing rocks at that UPS driver,” the meme reads, which Brown shared to Twitter then. “It definitely doesn’t involve taking off my shirt off and doing a victory lap around the Jets’ stadium mid-game while throwing up the deuces.

“My biggest regret is that I’ll never get to see me, Antonio Brown, play a game live. Sure, I can watch the games afterwards, but I can’t imagine what that was like for you all to see something like that. Like watching the Beatles or Jesus perform at Red Rocks.”

His old nemesis Bruce Arians even has nice things to say about AB, despite the sideline conflict with the former Bucs head coach that preceded ABs ceremonious exit from the game.

People will still see Brown and his dance as business for AB, in various industries, and business is always “Boomin.'”


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Rhett Butler is a Boxing Writer Association of America Journalist, Play-By-Play Commentator, Combat Sports Insider, and Former Mixed Martial Arts and Boxing Promoter. The New York City native honed his skills at various news outlets including but not limited to: TIME Magazine, Money Magazine, CNN's Wolf Blitzer Reports, and more. Rhett hosts the PRITTY Left Hook podcast, a polarizing combat sports insider's take featuring the world's biggest names.