Overtime, leading brand for the next generation of sports fans, has partnered with the NBA G League on a new show called “League Ready,” an episodic docu-follow series that features top draft picks as they prepare for the next level.
Each of the eight webisodes spotlights Ignite stars Jalen Green, Kai Sotto, Isaiah Todd, Jonathan Kuminga, Daishen Nix and more, during their first season as professional basketball players.
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From preseason training at the team’s complex in Walnut Creek, Calif., to playing a single-site season in Orlando to postseason NBA Draft preparation, League Ready presented by State Farm® follows these players on one of the most unique journeys in basketball history.
No one tells longform episodic storytelling like Overtime, whose longform programming generates industry-leading views per video and watch time (OT content sees +48% more minutes per viewing session on YouTube than those in our competitive set). Source: Tubular Feb – August 2020
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These young athletes have drawn millions and millions of views across Overtime content in the last few years which is why this powerhouse basketball partnership between the G League and Overtime is the perfect way to showcase the new team and their talent.
Sponsored by State Farm, “League Ready” gives fans exclusive access to what life inside the bubble is like. It also follows along as these athletes prepare for the NBA through Ignite’s focus on Draft readiness and professional life skill development.
New webisodes will be posted on Overtime’s YouTube channel each Saturday from May 1 through June 19, with highlights and more exclusive Ignite content available via @nbagleague on Instagram. Leading up to the NBA Draft on July 29, fans can enjoy all eight installments from beginning to end on the NBA G League website.
