The campaign uses a combination of live-action footage, 2D illustrations, and camera movement.
Tomorrow during TNT’s doubleheader, the NBA will premiere its new Playoffs spot, “Heroes Wanted.” The series highlights the superhero stories that are about to unfold on the hardwood this postseason.
Narrated by “Black Panther” actor Michael B. Jordan, the spot will feature superhuman feats of heroic NBA athletes through comic-style illustrations and elements and focuses on the unpredictable nature of the Playoffs.
The campaign builds anticipation for which players might rise to the occasion during the postseason. The spot uses a combination of live-action footage, 2D illustrations, and camera movement.
It will feature some of the biggest stars, including Giannis Antetokounmpo (Milwaukee Bucks), Jimmy Butler (Philadelphia 76ers), Kevin Durant (Golden State Warriors), Paul George (Oklahoma City Thunder), James Harden (Houston Rockets), Kyrie Irving (Boston Celtics), Nikola Jokic (Denver Nuggets), Kawhi Leonard (Toronto Raptors), Damian Lillard (Portland Trail Blazers) and Myles Turner (Indiana Pacers).
Get a sneak peek clip below.
The NBA Playoffs 2019 begins on April 13 on ABC, ESPN, TNT, and NBA TV.