ESPN announced today that multi-platinum, seven-time Grammy Award-winner Kendrick Lamar, will be the musical performer for the inaugural College Football Playoff National Championship Halftime Performance from Atlantas Centennial Olympic Park on Monday, Jan. 8, 2018.
The performance will be integrated into halftime of ESPNs telecast of the College Football Playoff National Championship.
Kendrick Lamar Named Inaugural Halftime Performer, on ESPN, at College Football Playoff National Championship on Monday, Jan.
Lamar’s latest and critically acclaimed album DAMN., which garnered seven Grammy nominations earlier this month, has 29 career nominations. The album won Favorite Hip-Hop Album at the 2017 American Music Awards, was recently named the Best Album of 2017 by Rolling Stone, and he was individually honored as the 2017 Hitmaker of the Year at Varietys inaugural Hitmakers event.
Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor, said Lamar. Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.
A native of Compton, California, Lamar released his debut album, good kid, m.A.A.d city in October 2012 which debuted at number two on the Billboard 200 and earned him seven Grammy nominations. His second album, To Pimp a Butterfly, released in March 2015 immediately earned rave reviews and topped the Billboard 200 with sales of 325,000 copies within its first week, despite it coming a week early due to a technical accident. The album won the Grammy for Best Rap Album.
Rolling Stone has declared him to be the greatest rapper alive.
To Pimp A Butterfly album out now iTunes: http://smarturl.it/ToPimpAButterfly Target: http://smarturl.it/ToPimpAButterflyTG Google Play: http://smarturl.it/ToPimpAButterflyGP Amazon CD: http://smarturl.it/ToPimpAButterflyCD Amazon MP3: http://smarturl.it/ToPimpAButterflyAmz Best Buy: http://smarturl.it/ToPimpAButterflyBB http://vevo.ly/Ijp0KJ Best of Kendrick Lamar: https://goo.gl/PTr3FF Subscribe here: https://goo.gl/XGVyCd
The CFP National Championship kicks off Monday, Jan. 8, at 8 p.m. ET on ESPN.