Jackson State’s Shedeur Sanders Adds Mercedes-Benz To NIL Bag | Secures Back-To-Back SWAC East Championships

The Jackson State Tigers have been downright dominant this season. Under the direction of the reigning Jerry Rice Award winner Shedeur Sanders, the Tigers have become a juggernaut over the last two seasons.

But the gridiron isn’t the only place Deion Sanders’ youngest son is making his mark. With the new era of college athletics being dominated by NIL deals, Shedeur has been picking up some major ones left and right. His latest, with luxury car maker Mercedes-Benz, comes on the heels of the strong-armed signal caller brokering deals with Gatorade, Beats By Dre and Tom Brady Apparel.


It’s estimated that Sanders possesses one of the highest NIL valuations in all of college athletics at $1.3 million. In fact, his valuation ranks 12th, only behind the likes of Bronny James, Mikey Williams, Arch Manning, Bryce Young and others. So it’s safe to say Sanders is marketable, and possesses that same charisma that made his Pro Football Hall of Fame dad, Deion Sanders, one of the biggest brands of the ’90s.

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In January, Sanders became the first college athlete to sign with Gatorade. At that time the Walter Payton Award candidate had this to say.

“This whole HBCU thing that’s going on right now is bringing national attention. We got players from Power 5 actually coming to HBCU schools now, it wasn’t like that a couple years ago, so it’s just really exciting to see that competition will go up. Everything’s going to go up, and honestly, other players in HBCUs should get deals also.”

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Sanders and a number of HBCU athletes have been able to add different NIL deals to their portfolio. As for Sanders, his portfolio has grown tremendously, and that’s a product of his elite play and being the son of an all-time great in Deion.

Shedeur Has Led Tigers to Back-To-Back SWAC East Titles

One season after lighting up SWAC defenses to the tune of 3,200 plus yards passing, 30 touchdowns and just eight interceptions. Sanders has had an even better encore season. It’s one with nearly 2,900 passing yards, 31 more touchdown passes and just five interceptions, as the Tigers sit at 10-0, champions of the SWAC’s Eastern division for the second consecutive season. They’ll finish their 2022 regular season campaign next week versus archrival Alcorn State University, before turning their attention to the SWAC title game which will be played at home again.

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A win in that game, and they’ll earn another trip to the Celebration Bowl, but this time against the North Carolina Central Eagles, winners of the MEAC conference.

Either way, a healthy Shedeur, who left Saturday’s 27-13 win over Alabama A&M University a bit banged up, and his guys will be ready and prepared.

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