Remember when the NFL community had written Antonio Brown off as a mental health casualty, possibly even a victim of CTE, and he responded: “Put Some RESPECT On My Name! All Of YALL!!!!”
Well, it’s because the former All-Pro wide receiver had a plan that we saw play out in live time on social media. He transferred his celebrity from the football field to the studio booth.
#HalfOfMoonChallenge #FirstQuater #DougieB #Win10k pic.twitter.com/rrScuTEN0N
— AB (@AB84) February 19, 2022
He transformed from gridiron great to prolific social media influencer who hangs with Kanye West and a host of A-celebrity rap generals and socialites and delivers tweets that reverberate throughout the Twittersphere.
Antonio Brown’s music career continues to blossom into more than just a sideshow from an ex-football player with too much time on his hands.
Donda sports imagine a brighter future, a new era of empowerment, changing of the guard, a platform where we control our destiny and narrative.
Build with us #DondaSports #AB #BFM #BlackFutureMonth pic.twitter.com/mZLHO8p16D
— AB (@AB84) February 18, 2022
The president of Kanye West’s Donda Sports, the face of Fwaygo music and the spokesperson for Kanye West’s interest in purchasing the Denver Broncos NFL team is now scheduled to perform at Rolling Loud music festival in Miami in July.
READ: “Donda Sports Wants To Buy The Broncos”| Is Antonio Brown The Messenger For Kanye West And Byron Allen Black NFL Ownership Team? – The Shadow League
AB Performing At Rolling Loud
According to Heavy, on Tuesday March 1, Brown sent a tweet from his verified Twitter account that displayed the name “AB” among nearly 40 artists that will be appearing during the first day of the mega festival.
AB has been dropping some slept-on fire for a couple of years now. TSL was one of the first sites to debut his “Whole Lotta Money” video featuring Rick Ross.
He dropped “Runnin” featuring Stephanie Acevedo shortly before the pandemic hit in 2020.
This summer is guaranteed to be blessed with a social energy that we haven’t witnessed in some time. COVID took the spirit of many communities, but with mask mandates loosening and the country opening up, Rolling Loud is scheduled to take place Friday, July 22, through Sunday, July 24, at Hard Rock Stadium, home of the Miami Dolphins.
Pit Not the Palace pic.twitter.com/dWtTZh1VoG
— AB (@AB84) March 2, 2022
Pit Not The Palace Has Personal Meaning
AB’s song “Pit Not the Palace” was filmed on the streets of New York and has over a million views on Youtube. His $5M deal with music streaming service Fwaygo positions him as the main boss player in a burgeoning enterprise who will keep total control of his own music, vision and business direction. There’s no NFL team shooting him up with drugs or trying to coerce him to play injured, then casting him away when he didn’t risk it all to get Tom Brady one more ring and all the credit (according to AB).
AB released the song just hours after he stormed off the field in a grand, theatrical exit, effectively ending his football relationship with the Tampa Bay Bucs organization.
Brown explained his song title selection and concept to complex in an interview with Complex:
“You know, people say they’re from the mud, people say they’re from the slums, and all these different ways that people say where they’re from. … I just did it in a catchy way.
“It also could be interpreted as ‘I started at Pittsburgh, and now I’ve got everything, so now I’m in the palace.’ It’s all about how it inspires you. It’s a motivational song. There’s a lot of pain, expression of art, and encouragement, with a nice and funky beat.”
The Gridiron Can Wait, AB Is Building His Own Empire
Brown is an unrestricted free agent. The Bucs released him on Jan. 6, but he doesn’t seem to be concerned with NFL dreams right now. Especially not during the offseason, where he’d probably be doing these same things (videos, hanging with celebrities, blowing up social media) even if he was signed to a pro team. He’s been more of a gun for hire than a consistent part of any team’s plans over the past three seasons. That style of business seems to suit him. Got him a Super Bowl ring in Tampa before the bottom fell out.
AB knows he still has the skills to pay the NFL bills, so in the meantime, until the right offer comes along, he will go about his business of sharing the grandest musical stage with the likes of Kanye West, Playboi Carti, Lil Durk, Don Toliver, 2 Chainz, Lil Yachty, Three 6 Mafia and the new face of McDonald’s Saweetie. When a team is so desperate for a sure thing that they pick up the phone and call AB.
And believe it or not, from the looks of things, his price to return to the football field just went up. After Rolling Loud, he might never want to take a hit from a defensive back or be disrespected by another head coach again.
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