It’s been just over a month since Antonio Brown infamously took his football jersey and gear off and paraded off of the field during the middle of a football game versus the New York Jets. Since then, Brown has been on a tour, making appearances at sporting events, going to the studio to work on music, and linking with your favorite celebrities.
Out of those various celebrities, most notable was musical legend and controversial icon Kanye West. He has been chilling with Kanye for a few weeks, traveling and conducting business with the music and fashion mogul, as well as working on music with Kanye and other artists in the studio in anticipation of Kanye West’s upcoming “Donda 2” album.
Furthermore, after a few notable weeks of hanging around Kanye, it was announced that Antonio Brown would be joining Donda Sports, a brand that helps athletes and supports them with professional help, holistic and wellness support among other services.
“Former NFL Pro-Bowler and Super Bowl champion Antonio Brown joins Donda Sports where he will join Ye and Justin LaBoy to bring an athlete’s perspective to all aspects of the organization,” the statement reads. “Donda Sports was founded with the vision of providing holistic support to athletes during and beyond their sport’s career.”
But why Kanye?
According to Complex, in an interview with Antonio Brown, the mercurial wide receiver said “It was just by the grace of God,”, and that he and Kanye “got a lot of positive things coming”.
One of the main facets of Donda Sports that Brown is reportedly “excited” about is the fashion aspect of the organization. According to Brown, “being able to partner with him [Kanye] and work with him to provide more creative, genius ideas for fashion looks for athletes in general” is Brown’s main focus.
Antonio Brown officially joins Kanye West's Donda Sports, whose mission is to provide holistic and wellness support to athletes. 🖤🍦
Get the scoop 👉🏾 https://t.co/3HIshWlhsl#AntonioBrown #KanyeWest #DondaSports pic.twitter.com/BlQm1eQej1
— IceCreamConvos.com (@IceCreamConvos) February 3, 2022
This type of partnership seems to be backed by not only much experience in the business world, as both Kanye and Antonio Brown consider themselves fashion plates with an understanding of the business.
West has numerous partnerships and collaborations with designer fashion brands such as Louis Vuitton, Adidas, Gap, and much more. Meanwhile, AB has done product modeling for digital clothing store FashionNova.
Wild day for Antonio Brown:
• Leaves 3rd quarter shirtless and catches uber out of stadium.
• Proceeds to post a fashion nova ad on instagram
• Later releases a rap song pic.twitter.com/x9nFI16oVh— Freaky Quise (@freaky_quise) January 3, 2022
These two definitely take a lot of interest in fashion, and a fashion clothing line between these two now seems is if it was inevitable, to say the least. The goal of bringing Brown to Donda Sports was to “bring an athlete’s perspective to all aspects of the organization,” and it’s likely to start with clothing wear.
Now, Donda Sports stems from Kanye building a school called “Donda Academy,” and, according to Highsnobiety, its purpose is “finding the intersection between faith and the innovation of the future.” This school is located in California, and that only adds more attractiveness to the idea of playing at this academy.
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This idea proves to be successful, as Donda Academy has already had a few top high school prospects committed to transferring to play for Donda Academy. According to Yahoo Sports, Jalen Hooks, Robert Dillingham, and 2024 top-five prospect Jahki Howard have committed to playing for Donda Academy.
This academy is already aiming to be a premiere destination for young basketball talent and will try to stand out amongst the pools of talent in the country.
Antonio Brown, one of the best athletes of our generation, is joining a team that is building up their prowess in the sports industry. His presence is only going to help do wonders for Donda Sports in the long run.
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