The students have come together in support of Ed Reed after contract negotiations between him and Bethune-Cookman University failed. He was informed of the news by athletics director and head basketball coach Reggie Theus on this past Friday.
Reed held a team meeting that same evening with his players to personally inform them of the university’s decision. He took to his Instagram Live to give the heartfelt message. Former head coach Deion Sanders joined in on the live and told Reed, “Sometimes in life you have to walk away. I know how you feel about those kids and I know you do not want to leave those kids.”
Damn ed reed went off on Instagram Live after he was notified by Bethune-Cookman that he will no longer be the Head Coach š¤Æš¤Æš¤Æš¤Æ
Deion Sanders even joined the Instagram Live & told Ed reed heās praying for him šš¾ pic.twitter.com/fvbQ0IbzFy
— Shannonnn sharpes Burner (PARODY Account) (@shannonsharpeee) January 21, 2023
The news circulated on various social media platforms over the weekend, which prompted the support from football players and the student body. The students proceeded with a protest held on campus today that demanded the removal of Bethune’s Board of Trustees that currently has 14 members, led by Belvin Perry Jr.
The Protest
Protest underway at Bethune-Cookman University in #daytonabeach over school's financial troubles. Details coming to https://t.co/a66cVOTDVN. #BCU pic.twitter.com/tDnlfZTWqb
— News Daytona Beach (@WNDBNewsDaytona) October 15, 2018
Reed was hired on Dec. 27 but never officially signed a contract. Despite not having a contract, he showed up to work on Jan. 3 and worked every day until he was let go. He took to Instagram live on last week to display his frustrations with the university.
He stated that his office was full of trash, the campus wasn’t cleaned, buildings were in bad condition, and his football team didn’t even have a practice field. He issued a call for change at the top and called the university out for their lack of care for the students. Reed later apologized, but that wasn’t enough to keep his job.
After he was relieved of his duties, players took to social media to show support for who they thought was going to be their next head coach. They started a petition and a GoFundMe account to hopefully persuade the university to rethink their decision.
Bethune Cookman University Player petition to reinstate Coach Ed Reed pic.twitter.com/rQZ6BnTNx0
— HBCU Premier Sports & More (@HBCUSports1) January 22, 2023
Then the students felt further action was needed.
Fox 35 News in Orlando reports it heard from more than half of dozen students who said Reed losing his contract isn’t the point of the protest, but it is the last straw.
The students complained of rats in the dorms, mold in the dorms, and lack of hot water. All things Reed pointed out his Instagram Live rant on last week.
They sent out a message on their campus emails to all students that a protest would take place Monday on campus at noon and asked for as much participation as possible.
Bethune-Cookman University Students set to hold protest Noon today pic.twitter.com/4nOBe2M70q
— HBCU Premier Sports & More (@HBCUSports1) January 23, 2023
Reed’s Impact
The Bethune football players took the biggest loss in this whole debacle. They are still without a head coach and the things Reed was starting to work on will probably be left unfinished until further notice.
Reed cleaned the campus daily and had Hall of Fame running back Edgerrin JamesĀ on campus to help discuss plans of upgrading the football facilities. Players stated that Reed begin to clear out land to start the construction and it was rumored that he was paying for it himself.
This @BCUGridiron football player detailed to us the things Ed Reed had accomplished in his short time and how before his arrival, the school didnāt act after repeatedly expressing concerns. pic.twitter.com/D3ORc9p8P7
— HBCU Sports (@HBCUSports) January 22, 2023
The support for Reed was overwhelming on social media. Outside of Sanders, former football players and celebrities like Lawrence ‘LT’ Taylor, Robert Griffin III, Luther āUncle Lukeā Campbell, and plenty more took to Twitter to show their support.
The 2 Live Crew frontman Campbell started a Twitter space titled “We Support Ed Reed,” where he invited anyone to come on to voice their thoughts.
Taylor tweeted, “Ed Reed is a dear friend, a ferocious competitor, a man of integrity, a relentless worker, and much more. He genuinely cares and loves the game of football. Iām disappointed to hear this news and know that he will thrive in the next chapter. All love my brother.”
Ed Reed is a dear friend, a ferocious competitor, a man of integrity, a relentless worker, and much more. He genuinely cares and loves the game of football. Iām disappointed to hear this news and know that he will thrive in the next chapter. All love my brother.
— Lawrence āLTā Taylor (@LT_56) January 21, 2023
Players also showed support for their former head coach of three weeks. Running back Jaiden Bivens released a statement on his social media that mentioned of how he and Reed would talk every morning about things outside of football.
Bethune Cookman RB Jaiden Bivens releases statement pic.twitter.com/0MSdsrwCWB
— HBCU Premier Sports & More (@HBCUSports1) January 22, 2023