WATCH: HBO Takes A Look Inside Shaq’s Business Empire

Shaquille ONeal is making more money selling products, endorsing products and investing in different business ventures than he did in his best seasons as one of the NBAs highest-paid superstars. 

He started his career with the Orlando Magic and got his first chunk of startup loot when he left in 1996 to sign a huge contract with the Los Angeles Lakers, which paid him $121 million over seven years. He later did a power move re-up with LA, inking a three-year, $88.5 million extension.

With $200 million in pocket, Shaq was on his way. As of April 2017, says the Big Diesel is worth $400 million.  

The first Hip-Hop Hall of Famer was larger than life during his time as an iconic NBA force and continues to maintain his celebrity, visibility, and likeability in retirement. In addition to his gig as an award-winning TNT analyst/entertainer/entrepreneur, Shaq has built a business empire and massive multicultural fan base by indulging in every pop culture and entertainment wave imaginable over the past three decades. 

Shaq drops some jewels and divulges some gems concerning his winning formula for transitioning from a dominant force on the court to a dominant force in the boardroom with Bernard Goldberg on Tuesday’s episode of Real Sports with Bryant Gumbel (10:30 ET, HBO).

Shaquille O’Neal: The Brand | Real Sports w/ Bryant Gumbel | HBO

NBA legend Shaquille O’Neal is in the business of fun…fun advertisements, that is. From Oreos to auto insurance, Shaq is everywhere. #RealSportsHBO Subscribe to the HBO YouTube Channel: Don’t have HBO?

“The Shaq brand is all about fun,” he said. “I wanna be the guy that, for a brief moment of time, makes you go, raise your endorphins, raise your cheekbones when you think about it. I want to be that guy to make people laugh.

Shaqs laughing too. All the way to the bank. 

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