Back in November The Shadow League reported on the impending release of Colin Kaepernick’s “True to 7” Air Force 1 shoe. The success of the shoe was never in doubt as according to reports, Nike’s decision to endorse Colin Kaepernick 14 months prior had resulted in a $26.2 billion windfall for the company.
Nike was highly anticipating the December release and as expected, it sold out on the first day of its North American release, according to the company’s website, proving that the NFL owners’ most hated player is one of America’s most powerful and popular brands.
The $110 black-and-white show shoe has an embroidered portrait of the quarterback on the heel tab and the iconic Swoosh and his personal logo on the front. Shares of Nike were steady Monday, closing roughly at $100. Its shares are up about 35 % year to date.
The Kap Effect is real.
“Colin Kaepernick is bad for business” folks and the “Colin Kaepernick can’t play football anymore” fools are all ALWAYS upset when anything associated with Colin completely disproves their unfounded smear campaigns.
The People fu*k with Kap. https://t.co/khpBqWZ4c7
— L E F T, PhD ⚫️ (@LeftSentThis) December 24, 2019
Even with Nike, he’s controlling the narrative. Not the other way around.
During the summer,, reportedly because of objections from Kaepernick, who told the company that the Revolutionary-era U.S. flag with 13 white stars and a circle heralded back to a time when black people were enslaved and that it has been appropriated as a contemporary symbol by white nationalist groups.
Kap might have been considered bad business for the 32 close-minded, NFL owners and a few racists, but his brand as an American hero, respected historical figure and an elite athlete is as strong as ever.
We can safely say that in retrospect, the NFL totally missed the boat on this one. Nike’s support of Kaepernick hasn’t hurt its brand one iota. In fact, The Kaepernick Effect has only made them richer and more popular because his message resonates with the common persons around the globe.
His intentions can’t be questioned any longer. He continues to work for the good of others and he flipped a period of persectution and First Amendment rights infringement into a capitalistic comeup. You don’t get any more American than Colin Kaepernick.
He proved the NFL owners wrong in the sense that they could have made him a hero and stood behind him and flipped that into billions. Same as Nike is doing. 32 owners were more concerned with the couple of billionaires who line their pockets and forgot about the power of the people. The ownwrs may keep Kap off the field but the people still keep him in the money.