“Id answer that question very differently today than I would have ten years ago. For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product.
Weve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. What I mean is that marketing knits the whole organization together. The design elements and functional characteristics of the product itself are just part of the overall marketing process.
We used to think that everything started in the lab. Now we realize that everything spins off the consumer. And while technology is still important, the consumer has to lead innovation. We have to innovate for a specific reason, and that reason comes from the market. Otherwise, well end up making museum pieces.” Nike owner Phil Knight in 1992
Indeed, Nike is easily one of the most widely recognized American brands in the world. From its humble beginnings, it has transformed the landscape. However, as Knight alluded to in the above quote, it was Nike’s transition from focusing on technological design to sell the show, to allowing advertising to tell the tale of the shoe, that pushed them over the top.
Once upon a time, when television commercials were an unavoidable reality of life, Nike commercials were some of the most highly anticipated ad campaigns in history. The billboards, magazine ads, radio spots and television commercials were aligned along the axis of a particular theme and purposed with making us FEEL on some level.
To be moved by a thing means that it is the catalyst for an outburst of emotions or actions. No matter the emotion, the marketing campaign is a success if it makes potential customers react in a way that could lead to becoming satisfied customers.
Nike’s “Just Do It” campaign came out in 1988 and is still one of the most successful ad campaigns in the history of television. To commemorate the 30th anniversary of “Just Do It” The Shadow League presents the Most Moving Nike commercials of all-time, or at least the ones we can remember.
The Second Coming
Nike Commercial “The Second Coming” LeBron James, Kobe Bryant, Chris Paul, Steve Nash, Amare Stoudamire, Jermaine O’Neal, Paul Pierce, Shawn Marion, Rasheed Wallace, Tony Parker.
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David Fincher directs the life-long journey of pro football players LaDainian Tomlinson and Troy Polamalu as their destinies collide in an NFL football game.
Uploaded by M+AD on 2016-09-05.
2010 World Cup Commercial
The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. RONALDINHO RONALDO DROGBA ROONEY PORTUGAL FABREGAS.
The commercial features New York Yankees closer Mariano Rivera, St. Louis Cardinals 1B Albert Pujols, and Minnesota Twins CF Torii Hunter. The football players are Pittsburgh Steelers QB Ben Roethlisberger, Chicago Bears LB Brian Urlacher, and San Diego Chargers RB LaDainian Tomlinson. (2005 Commercial)