New Balance Targeting Gordon Hayward For Relaunch Of Basketball Line

    New Balance has reportedly targeted Gordon Hayward as the face for the company’s re-entry into the highly competitive basketball market.

    Although the Boston Celtics forward, recovering from a gruesome leg injury suffered at the start of last season, is currently a Nike signee, there’s an opportunity for a brand switch before the upcoming season, and New Balance is hoping Hayward makes the cross over.

    The sneaker company currently doesn’t have a basketball section on its website, but the pairing of Hayward and the Boston based New Balance could prove to be a perfect match, especially since the company recently partnered with the Celtics on the team’s new practice facility.

    Chris Forsberg on Twitter

    House warming party for the Celtics new digs.

    Looks like New Balance is trying to make a comeback starting with their hometown team and a player who is on the comeback as well.

    Erin Ashey Simon is a writer, producer, host and contributor for The Shadow League. Host of Cheddar Esports and Grass Routes Podcast, a former college athlete who passes the time playing flag football. Simon has previous work experience at Cycle Media, REVOLT TV, The Wall Street Journal, and more. Originally from New Jersey, Simon graduated from the University of Kentucky.