The series will cover the intersectionality of sneaker culture and how it connects to racial, political, and gender identities.
The unscripted series – ‘You Ain’t Got These’ – is described as @LenaWaithe’s exploration of today’s fashion-forward sneaker culture https://t.co/PEn24i0psE
According to The Hollywood Reporter, the series will cover the intersectionality of sneaker culture and how it connects to racial, political, and gender identities. It will also explore how creativity and commerce impact how the culture shows up in our society.
“We are thrilled to be collaborating with Lena. She is a singular creative voice of her generation, and her passion for this subject is infectious,” executive producer of Boardwalk Pictures Andrew Fried told The Hollywood Reporter.
As a sneakerhead herself, Waithe points out how this culture isn’t just a part of her style but is ingrained into her personal and professional life. The writer-actress has more than 100 pairs of sneakers and has made fun of her shoe obsession in a recent Nike commercial as part of the company’s “Shoe Therapy” campaign.
Jeffrey Katzenberg’s Quibi is not wasting any time in adding to its roster of content. The shortform video venture – which takes its name from “quick” and “bite” – has added unscripted offering You Ain’t Got These, from Emmy-winner Lena Waithe ( Master of None).
The project is set to drop on Jefferey Katzenberg’s exclusively short-form streaming platform Quibi. There is no official premiere date at this moment.