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iPhone Reloaded

So this is how Apple makes so much money? By amping up demand with their now annual product updates/launches and making adults wait in line like teenyboppers? Whether or not you think being devoted to a handheld electronic device is crazy or not is besides the point when it comes to Apple.

So this is how Apple makes so much money? By amping up demand with their now annual product updates/launches and making adults wait in line like teenyboppers? Whether or not you think being devoted to a handheld electronic device is crazy or not is besides the point when it comes to Apple. They have fanatics. You won’t be able to sway them so why try.

Today they released info on their latest gamechanger, the iPhone 5, complete with all their famous hoopla. Do you know people were actually debating about what the name would be? The name?  Really? 

Here’s what you need to know:

1.     The new iPhone 5, which will go on sale Sept. 21 and retail for at a starting price $199 with a two-year wireless contract.


2.     The new iPhone is 18% percent thinner and 20 percent% lighter than the previous version.


3.     They have increased the screen size from its usual 3.5 inches. Apple has yet to reveal the exact specification of the new sized screen.

4.     Perhaps most important, Apple has finally dealt with the iPhone's biggest flaw.  That suspect battery. The 4 and 4S were notorious for failing users who didn't constantly have their phones plugged into an outlet. Even a full charge could not last through a regular 9-5 workday. The iPhone 5 is rumored to deliver eight hours of talk time, 10 hours of Wi-Fi browsing and 10 hours of video playback. These are the demo based talking points of course, meant to highlight the best case scenario. Consumers will constitute the real test and if the battery remains weak, the word will spread. At minimum, Apple is finally acknowledging what was for many a true ride or die buying decision. For a product so well thought out, it was always confusing why such a standard need was left unaccounted. 

At any rate, early reports seem to justify the hype. So get ready to walk past huge lines of people with sleeping bags and lawn chairs and remember–judging them is ok.