Kickboxing is continuing to raise its stock worldwide as GLORY and FOX Sports Latin America today announced a multi-year broadcast deal that will allow stand-up combat fans in Latin America to watch live GLORY events. Through the agreement, which began earlier this month with GLORY 50 Chicago and continues into 2019, FOX Sports will air every GLORY numbered event to over 50 million households in Mexico, Central America and South America, excluding Brazil.
Increasing our Latin American footprint is crucial as GLORY continues to grow its global presence, said Marshall Zelaznik, CEO, GLORY via press release. Our roster includes incredible talent from that part of the world, and with our global event aspirations, we will be looking to activate GLORY for all our fans in the region to experience.
FULL VIDEO of Murthel Groenhart vs. Harut Grigorian in the co-main event from GLORY 42 Paris!
Partnering with FOX Sports, which has a wealth of experience in the fight space and excels as a sports broadcaster, is a great way to ensure that GLORY fans will be able to watch our top-tier athletes compete in this amazing sport.
Kickboxing has made a fast resurgence since its peak when Jean Claude Van Damme was the world’s biggest action star.
(Born Jean-Claude Camille Francois Van Varenberg) This Belgian martial artist is known for his perfect splits and incredible kicks. Jean-Claude Van Damme started out as a competitive Karate fighter and later lead a Kickboxing career winning all 18 of his victories by knockout.
GLORY has been at the forefront of the sports tide that now includes a kickboxing division for MMA promotion, Bellator. GLORY hired, Zelaznik, the former Executive Vice President and Chief Content Officer for the Ultimate Fighting Championship (UFC), after he was one of the casualties of the new WME-IMG acquisition of the UFC. During a decade-long tenure with the combat sports leader, he spearheaded multiple facets of international growth.
Francisco Pazmio, Senior VP of Acquisitions and Programming Strategy, FOX Sports Latin America said, We are thrilled to add GLORY to our fighting programming lineup. GLORYs exciting kickboxing events will no doubt enhance our FOX Fight Club franchise, which already features the best of fighting, including Boxing, MMA and now kickboxing.
With American-born Muay Thai fighters like Dorian Price not finding the same level of notoriety as they do in Asia and Europe, GLORY’s expanded reach will help raise more awareness for the sport.