First Look: Jordan Brand x Paris Saint-Germain New Collection

    Paris Saint-Germain, a French professional soccer club, and Jordan Brand have created a world exclusive collection of performance, training and lifestyle products. This season, we will see the Jumpman make its UEFA Champions League debut, featuring PSG’s home and away jerseys during the team’s European Campaign. 

    Both organizations have worked tirelessly behind the scenes for over a year to create the new soccer collection for fans all around the world.

    The collaboration between Paris Saint-Germain and Jordan underlines the ambition of both brands to combine performance, innovation, and style. It is a logical next step in our project to make Paris Saint-Germain one of the biggest global sports brands, capitalizing on the avant-garde approach of our Parisian roots. This partnership builds on our long-term association with Nike and will enable us to reach new audiences as well as offering our loyal fans around the world the most stylish club merchandise said Nasser Al-Khelaifi, Chairman & CEO at Paris Saint-Germain

    While Nike remains Paris SG’s long-term kit manufacturer, this new deal with Jordan Brand will strengthen the club’s reputation within the sports style market.

    Jordan Brand and Paris Saint-Germain share a distinct position in sport and style,” Michael Jordan said, “So to partner with the club is a natural fit. Were excited to unite these two passionate communities by putting the Jumpman on the chest of Paris Saint-Germain to continue fuelling the energy for sport and style globally.

    The partnership will help boost the club’s visibility worldwide, especially in Asia and North America.

    By the end of the 2018-19 season, the collection will include over 90 items. It will be the first time a soccer club has launched a diverse collection and over 100 exclusive boxes have been sent to a select group of personalities from the worlds of entertainment and fashion.

    Fans are able to pre-order the collection September 13 at the Jordan Brand store and from Paris Saint-Germain’s online and official stories on September 14.

    Erin Ashey Simon is a writer, producer, host and contributor for The Shadow League. Host of Cheddar Esports and Grass Routes Podcast, a former college athlete who passes the time playing flag football. Simon has previous work experience at Cycle Media, REVOLT TV, The Wall Street Journal, and more. Originally from New Jersey, Simon graduated from the University of Kentucky.