Early today, the NFL announced its latest addition to what is now commonly considered the most prestigious stage for recording artists, the Super Bowl Halftime Show. Next up, Bruno Mars.
Mars has had a helluva last year or so, as he has bumrushed the mainstream with his brand of new-age confectionary pop. Though initially dismissed, he has persevered, and this announcement is his crowning achievement.
Grammy-winning pop singer Bruno Mars will deliver the Super Bowl XLVIII halftime show next February, the NFL announced Sunday.
Mars appeared live on "Fox NFL Sunday" for the announcement just before the kickoff of the first week of Sunday afternoon games in the regular season.
The Super Bowl is still five months away, but early start of the publicity campaign for the halftime show is evidence that the entertainment rivals the actual game for attention.
Beyonce's performance at the last Super Bowl was critically acclaimed by fans. Previous acts include Madonna, The Who, Bruce Springsteen and the E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.