On Wednesday, the National Black Police Association wrote a letter to Nike saying that they did not agree with the National Association of Police Organizations call for them to boycott the company’s product, according to Shaun King at The Intercept. This happened after Nike announced Colin Kaepernick would be the face of the “Just Do It” campaign.
King details it further:
The National Black Police Association released an open letter they sent to Mark Parker, Nikes CEO. In the letter, the group not only condemned the calls from traditionally white police organizations to boycott Nike, but congratulated Nike on its new campaign featuring Kaepernick.
On Monday, Nike formally announced the Kaepernick collaboration.
For the 30th anniversary of their famous “Just Do It” campaign @nike goes big and rightfully gives @kaepernick7 his just due. Props to Nike for this one Check the link in our bio for the real story. #colinkaepernick #kaepernick #takeaknee #tslsports #tslculture #nike #justdoit #justdoit30 #kap #BLM #BlackLivesMatter #fortheculture #doitfortheculture
177 Likes, 5 Comments – The Shadow League (@theshadowleague) on Instagram: “For the 30th anniversary of their famous “Just Do It” campaign @nike goes big and rightfully gives…”
Then on Wednesday, they released their first ad about it.
Colin Kaepernick debuts his first ad for Nike. Powerful stuff. https://t.co/ay5oxHqlzQ
The Intercept obtained more of the National Black Police Association’s letter.
NAPO believes that Mr. Kaepernicks choice to openly protest issues surging police brutality, racism and social injustices in this country makes him anti-police…On the contrary, the NBPA believes that Mr. Kaepernicks stance is in direct alignment with what law enforcement stands forthe protection of a people, their human rights, their dignity, their safety, and their rights as American citizens.
This group of Black law enforcement has decided to take a stand saying, “You don’t speak for all of us.”