This Black History Month, AT&T* Dream in Black presents the return of Black Future Makers, a future-forward celebration of inspirational people in the culture.
The campaign was announced via a commercial celebrating frontline workers and everyday heroes from Chicago in a spot voiced by NBA superstar, philanthropist and entrepreneur LeBron James. James, who won his fourth NBA title and championed for change inside the NBA Bubble during a pandemic, is also one of this year’s Black Future Maker honorees.
“How do we revere the doers and the dreamers, thank the makers, shapers and creators of not just today, but tomorrow?” James asks at the beginning of the commercial. Over his baritone voice, the viewer sees a montage of moving images of the everyday heroes.
A doctor, a dancer, a veteran, a teen activist, a firefighter, and an AT&T essential worker are among the inspirational figures highlighted in the Black Future Makers spot.
Throughout the month of February, a new group of Black Future Makers will be revealed every week. The honorees range from Grammy-award-winning music artists and media executives to independent filmmakers and even a medical physicist.
This spot is just one of many ways AT&T is celebrating and uplifting the Black community while also framing what the campaign is really about – how all members of the community, even people who are not public figures – have it within them to be Black Future Makers.
In addition to Dream in Black’s celebration of Black Future Makers, AT&T is committed as a company to championing equality and supporting the Black community beyond the month of February.
“A core part of our commitment and responsibility to diversity and inclusion is to speak up for change and make a meaningful contribution to a more equitable society,” said Corey Anthony, AT&T Chief Diversity and Development Officer.
AT&T spent $3.1 billion with Black-owned suppliers, surpassing a $3 billion two-year commitment to drive diversity and inclusion across our business and communities where we live and work. We know we have more work to do, and it is our hope that through supporting the Black community in actionable ways, we can champion equality, create opportunities, and support the next generation of Black Future Makers.
Tamika Mallory, Charlamagne Tha God, Dario Calmese (photographer for Viola Davis’ 2020 Vanity Fair cover) and Abby Phillip have been announced as additional AT&T Black Future Makers.