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7 Super Bowl LIII Commercials That Caught Our Undivided Attention

While not every ad increased our heart rates, here are some that definitely made us stand up and notice.

The Super Bowl is as much about the game as it is about the commercials these days, and major corporations spend absurd amounts of money just to get their ad placed before the eyes of the potential viewing audience on Super Bowl Sunday. While not every ad increased my heart rate, here are some that definitely made us stand up and notice.

 

Bumble

Bumble on Twitter

The world will tell you that you’re not strong enough to play. They’ll tell you that your story doesn’t matter. And to wait to be given power. But here’s what the world won’t tell you… #InHerCourt @serenawilliams https://t.co/dA9f9NSX1x

Black Girl Magic was sprinkling it’s pixy dust all over several Super Bowl commercials, and we felt in on our side of the viewing screen as well. Bumble enlisted the efforts, voice, and imagery inspired by the life of Serena Williams to promote its service, a location-based social and dating app that is a conduit between interested viewers.

 

Bud Light

Bud Light on Twitter


The Bud Light and @GameofThrones worlds collide #ForTheThrone. https://t.co/6rSIYOFRTK

Just when I was half-past being sick and tired of those medieval Bud Light commercials, somebody came up with the idea to do a sort of commercial crossover with Game of Thrones.

Seeing the Mountain bash in the brains of the Bud Light knight, followed by a girlish shriek from the “Dilly Dilly” guy, and watching the dragon engulf the arena in flames was a special delight.

 

 

T-Mobile

T-Mobile on Twitter

🌮 What 🌮 is 🌮 everyone 🌮 eating 🌮 next 🌮 Tuesday?! 🌮 Free tacos with @TacoBell for #TMobileTuesdays customers. #AreYouWithUs https://t.co/pLKkCV9jBW

Only one word can be used to the T-Mobile commercial featuring a texting exchange between a couple trying to figure out what they’re going to have for dinner: cute. However, appropriate would be sufficient as well LOL

 

 


NFL 100th Anniversary

NFL on Twitter

The all-time greatest, most competitive NFL players gathered for the #NFL100 gala. What could possibly go wrong? https://t.co/pvE0fKuSye

The NFL 100 Gala ad celebrating the centennial anniversary of the league is yet another beautifully constructed commercial that aired on Super Bowl Sunday.

It seemed as if all of the greatest living football players of all-time were included in this menagerie of gridiron greatness. Franco Harris, Terry Bradshaw, Emmitt Smith, Joe Montana, and the list went on an on.

The only thing I didn’t like about it is the commissioner chose to include himself in the video as well. (Boo!) Other than, that, muy perfecto.

 

Stinky Booty Duty

Pampers on Twitter


If you enjoyed the halftime show, check out our newest collab with @johnlegend #StinkyBootyDuty #SuperBowlLlll https://t.co/g62waf32O3

Women are the first teachers of our children, the first gods our children ever noticed, and the very backbone of their family and communities.

However, as was so perfectly portrayed by John Legend in this sensational Pampers commercial that also featured wife Chrissy Teigen and a cast of other Dads, fathers are the all-time greats at making up random songs on the spot to make an otherwise arduous baby associated task a bit more bearable.

I had the “Pee-pee in the potty, cuz that’s where Pee-pee goes” song for my kids, and Legend has the “Stinky Booty Duty” in this adorable ad for Pampers.

 

Democracy Dies in Darkness

 

The Washington Post on Twitter

Because knowing empowers us. Knowing helps us decide. Knowing keeps us free. #democracydiesindarkness https://t.co/j20M5UBdq2 https://t.co/bCtLZrUURJ


The Washington Post came up with a moving tribute to all of the journalists who were killed in the line of duty last year, including Jamal Khashoggi, who was brutally murdered and dismembered at the behest of a Saudi prince. The tagline at the end of the spot is the Post’s time-honored motto “Democracy Dies in Darkness.”

 

Technical Difficulties

The Twilight Zone on Twitter

What dimension are you even in? 🌀 Witness the extended cut of the debut @TheTwilightZone promo featuring @JordanPeele. #TheTwilightZone https://t.co/J54ZnqlpDO

Watching the commercial for the upcoming CBS All Access remake of Rod Serling’s The Twilight Zone, featuring the hosting and narration duties of Jordan Peele, you may have actually gotten caught out there thinking your television was actually on the fritz. Peele smoothly speaks words and cadence sound as if directly written by a dead poet from a bygone era and spoke them anew like a wizard’s enchantment as he welcomes us to his new endeavor.