Under Armour and MSG Hook Up For College Hoops Partnership

Under Armour and Madison Square Garden are joining forces to annually present some college hoops offerings. The global shoe and apparel brand will also roll out what it is calling its Reunion, the inaugural, in-season collegiate basketball double-header premiering on December 12 at the iconic arena.

(Photo Credit: USA Today)

Coming together with Madison Square Garden for the first time as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport, said Nick Carparelli, senior director, college sports, Under Armour. We’re thrilled to be part of delivering all of the upcoming collegiate basketball action at The Garden and look forward to building a long-standing showcase platform with the Reunion for the players, teams and fans alike.

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The initial “Reunion” games will include matchups between South Carolina and Seton Hall, and Auburn and Boston College.

Under Armour is a leader and innovator in global footwear, apparel and equipment and a great addition to Madison Square Gardens roster of world-class partners, said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. Throughout its history, The World’s Most Famous Arena has been host to many of the all-time great college basketball games, earning its Mecca of Basketball moniker with elite programs squaring off in front of sold-out crowds and with the help of Under Armour and the Reunion double-header, that tradition will continue.



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