Twitter Names TJ Adeshola As New Head Of U.S. Sports Partnerships

    Twitter has named TJ Adeshola the new head of U.S. sports as part of the company’s management shift.

    Laura Froelich, new head of U.S. partnerships, selected Adeshola and Nick Sallon, head of U.S. news, as her two right-hand guys.

    In his new role, Adeshola will lead all U.S. sports partnerships at Twitter. Prior to this announcement, he spent years managing Twitter’s partnerships with major U.S. sports leagues like the NBA and NFL. Before joining Twitter in 2012, Adeshola worked on ESPN’s digital sales and marketing team.

    The Shadow League would like to say congrats to TJ Adeshola and wish him many successes in the future!

    Erin Ashey Simon is a writer, producer, host and contributor for The Shadow League. Host of Cheddar Esports and Grass Routes Podcast, a former college athlete who passes the time playing flag football. Simon has previous work experience at Cycle Media, REVOLT TV, The Wall Street Journal, and more. Originally from New Jersey, Simon graduated from the University of Kentucky.