“The Love Shown To Me By This City Has Inspired Me” | 50 Cent Inks Multi-Year Partnership With The Houston Rockets

Image Credit: Twitter screen shot

Curtis “50 Cent” Jackson famously intoned “I get money” on his hit single, and he keeps moving into newer areas to do so. “Fiddy” has made his first alignment with the NBA through his recently announced partnership with the Houston Rockets.

Sire Spirits, LLC, Jackson’s premium wine and spirits company, inked a multi-year partnership with the Texas franchise located in 50 Cent’s newly adopted city of Houston.

The announcement marks the first “official partnership” between Jackson and an NBA franchise. The Houston Rockets will brand Jackson’s Branson Cognac and Le Chemin du Roi Champagne at the Toyota Center during Houston Rockets games and events.

I Get Money

The partnership includes various themed bars, a branded luxury suite, and a courtside loge box. However, 50 is in it for more than market share.

Sire Spirits will also be a presenting sponsor of the team’s annual Black Sports Professional Career Fair, the annual Black History Night, and special fundraisers.

Jackson is also committed to the city of Houston.

50’s charitable organization, G-Unity Foundation, is working closely with the Rockets’ Clutch City Foundation for community initiatives to “provide access to games and events for parents and children who otherwise would not be able to experience them,” according to a statement from the Rockets.

From Fifty Cent To Millions Of Dollars

“Since I moved to Houston in January 2021, the love shown to me by this City has inspired me to make a positive and long-lasting impact in the community,” said Jackson in a statement.

“My investment in the Houston Rockets and their investment back into my charitable endeavors makes this partnership all the more special for me. I’m excited for what the future holds.”

Jackson came up in Queens, New York, as a product of his environment, surviving a shooting to the face to make him into a pop culture icon through rap music. However, after many successful business endeavors, from beverages to multiple television series, Jackson’s ability to be commercially ubiquitous knows no bounds.

Mr. Houston

“In his time as a Houston resident, Curtis has demonstrated a strong passion for helping students in our under-served communities, which mirrors the continued efforts we have as an organization, making this a perfect partnership,” said Rockets President of Business Operations Gretchen Sheirr in a statement.

“Curtis’ business acumen and creativity have been well documented throughout his entertainment and entrepreneurial career, and we’re excited to bring Sire Spirits to Toyota Center for fans to enjoy at Rockets games and our wide variety of events.”

According to the Rockets, the new Sire Spirits branded suite and courtside box will belong to Jackson year-round. However, fans will be able to gain access to select games, charitable causes, and more.

The Takeover Continues

Since moving to Space City, Jackson created the G-Unity Business Lab with the Houston Independent School District, an after-school entrepreneurship program.

The organization offers the chance to learn “core business values and teaches practical skills to develop business ideas” with Jackson himself and local area business leaders.

With his “Power” universe producing spinoff character lead series and Jackson reinventing himself year after year into a more prominent mogul, 50 is looking to take over Houston like he did the country, one partnership at a time.

Rhett Butler is a Boxing Writer Association of America Journalist, Play-By-Play Commentator, Combat Sports Insider, and Former Mixed Martial Arts and Boxing Promoter. The New York City native honed his skills at various news outlets including but not limited to: TIME Magazine, Money Magazine, CNN's Wolf Blitzer Reports, and more. Rhett hosts the PRITTY Left Hook podcast, a polarizing combat sports insider's take featuring the world's biggest names.