The 27-year-old rising star’s show streams on YouTube and on the Bleacher Report site and app.
It features sit-downs with superstar athletes such as NBA players Jimmy Butler and Damian Lillard and NFL running back Saquon Barkley.
Her interview with Memphis Grizzlies rookie Ja Morant, when he was a top Draft prospect emerging out of Murray State was the most popular episode of the show’s first season. It garnered 3 million total video views and nearly 300,000 social engagements.
According to Bleacher Report, “Interviews on the show often feature behind-the-scenes elements like players’ homes, back yards or basketball courts, mixing in personal and lifestyle topics along with straightforward sports themes. On the episode featuring Morant, he and Rooks hit golf balls at a Florida driving range, a suggestion by Morant even though he admitted to not knowing how to play golf.
Overall, the first season racked up more than 20 million total video views and nearly 1.5 million social engagements, with 78% of YouTube traffic coming from viewers under the age of 35. The show was one of Bleacher Report’s first series to air on Instagram’s emerging IGTV platform, surpassing 1 million views per episode there.
Rooks also does on-camera work for Turner and previously was at SportsNet New York and the Big Ten Network.”
Rooks is positioning herself for a lengthy and successful career in sports and entertainment television. Her ability to bag the big interview and make them interesting and insightful is setting her apart from other `interview specialists’’.