SportsCastr, the social live-streaming platform that allows its users to become the live commentary team has announced its first foray into MMA with an exclusive Muay Thai streaming deal.

The company, which allows anyone to provide color commentary on live events and earn blockchain-backed rewards for participation, will begin exclusively streaming the North American Muay Thai League, Friday Night Fights, beginning this Friday, September 14th. As part of the deal, the companies will deliver free and pay-per-view Friday Night Fights globally, enabling MMA fans to access or provide live color commentary on fights through SportsCastr. 

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“Friday Night Fights is the longest running full-contact sports event series in the region,” said Friday Night Fights CEO Justin Blair, in a statement. “By partnering with SportsCastr, we’re able to deliver a new and innovative viewing experience to our fans that can’t be found anywhere else.”

SportsCastr differentiates itself from other streaming services by letting anyone post their live reactions and commentary on games. With the rise of this content format through video game focused services like Twitch, SportsCastr is bringing combat sports fans into the fray. 

In other combats sports like boxing and MMA, Perform Group DAZN just launched in the U.S. with a slate of combat sports content through its partnerships with Eddie Hearn's Matchroom Boxing and Bellator MMA. Both DAZN and SportsCastr are betting on the resurgence of boxing and dominance of MMA in the U.S. and are hoping to leverage their platforms to bring content that has long been restricted to pricier distribution sources.

To kick off the partnership, SportsCastr will provide an exclusive stream of the first half of the Sept. 14 fight, with the second half becoming available on UFC Fight Pass. Fans who tune in will be able to customize the commentary they choose to hear during the fight and post reactions in real time.

SportsCastr has received backing from a number of noteworthy investors and partners in recent months. The company famously has backing from former NBA Commissioner David Stern. This summer, the NFLPA acquired a minority stake in SportsCastr, making the streaming platform an officially-licensed NFLPA platform with promises to incentivize current and former NFL players to add color commentary to games. It struck a similar partnership with the WNBA Players Association (WNBPA) last week.

After announcing its sports industry-focused streaming cryptocurrency, FanChain, the streaming service started rewarding people for their participation in its ecosystem. Users who rack up tokens can use them to get real-life discounts and perks, such as discounts to pay-per-view Friday Night Fights content. 

The company is working with teams and leagues to make FanChain the ubiquitous currency of the sports industry so that additional perks outside of the app can be redeemed with the cryptocurrency over time.