Big Baller Brand is set to release a re-designed version of the ZO2 Prime sneaker.
During this summer’s NBA Summer League, many people were wondering why Lonzo could be seen alternating between his own signature shoe along with models from other companies.
He claimed it was part of a marketing strategy, but it could have just been that his prototype shoe was wack.
SLAM Magazine on Twitter
EXCLUSIVE: Lonzo Ball and BBB cancel the original ZO2 Prime design. Introducing the kicks he’ll wear this season: https://t.co/ODiZO4VgeG https://t.co/UGiiBB0yVB
The new Primes are still expected to arrive customers who pre-ordered the shoe by the original shipping date of November.
Introducing the redesigned BBB ZO2 Prime.
4,434 Likes, 119 Comments – SLAM x KICKS (@slamkicks) on Instagram: “Introducing the redesigned BBB ZO2 Prime.”
As Franklyn Calle wrote for Slam in breaking the news,
Keeping fans on their toes and taking unexpected turns has seemingly become a staple of the BBB teams strategy. From the rollout of Zos and LaMelos signatures, to Zo wearing random other brands out of the blue in Vegas, the brand has thrived on these kinds of sharp turns.
And so as surprising as the cancellation (and replacement) of the original ZO2 Prime silhouette may be to some, in retrospect, a change of plans on the design of the sneaker shouldnt come as a total shock.
Those who already pre-ordered the original ZO2 Primes can expect this remix version to still arrive by the original November shipping date. The Showtime edition and the Independence Day colorways will also be converted into this new silhouette and shipping dates for pre-orders of those will also remain the same. There is a refund option for those who pre-ordered the original ZO2 shoe and would rather not receive the newer version.
