A few months after Riley’s letter arrived, Curry kept his promise to the 9-year old fan.
Whoever said the pen is mightier than the sword might want to take credit for this story as well.
It all started when Riley Morrison, an aspiring 9-year old baller, went looking for the new Curry 5s to wear for her upcoming basketball season. She was unable to find the sneakers in the girls section on the Under Armour website; but instead of crying about it, she did something about it. That something was to go old school, take pen to paper and write a letter to Steph about this problem.
https://www.instagram.com/p/BqV-N8GHcLr/?utm_source=ig_embed&utm_campaign=embed_loading_state_control
Well Steph, who’s a father of two girls, got the letter and responded to young Morrison, promising her that he would fix the situation. Three months later, Steph made good on his promise as he not only met the family in person, but he also let Riley design the new UA ICON Curry 6.
“Under Armour and Stephen asked Riley to add her personal design touch to the UA ICON Curry 6 United We Win colorway – a blend of purple and deep orchid with white – releasing on International Women’s Day, March 8.
In addition to a “United We Win” sockliner, Riley designed a sockliner that features two girls playing basketball, surrounded by the words that inspired Riley to play the role of a Uniter, such as “Be Fearless,” “Girl Power,” “Be the Change,” Girls Hoop Too,” and “Rock the Currys.”
Curry was obviously taken aback by Riley’s letter, impacting him both as a father and the face of the line.
“I was immediately impressed when I saw Riley’s letter,” said Curry. “That a nine year old girl had the courage to use her voice to call attention to an issue and keep us accountable. She was focused on the opportunity for ALL girls, not just herself. She’s been an amazing catalyst for change – not only with my product but also with the entire Under Armour brand. She is inspiring, and wise beyond her years.”
Look at what the power of a voice can create. 9-year old Riley Morrison wrote a letter to @stephencurry30 to let him know she could not find his signature shoe in girls sizes. 5 months later, she co-designed theE #Curry6 for International Women’s Day. #UnitedWeWin pic.twitter.com/DZHt1AFMNW
— Under Armour Basketball (@UAbasketball) March 8, 2019
In November, 9 yr old Riley Morrison penned a letter to Stephen asking why his shoes weren't available on the girls' section at https://t.co/0lbv2rAOXT. After penning his own response, Stephen took action to change his shoes and business. #InternationalWomensDay #RuinTheGame pic.twitter.com/RgNuJl18FW
— Thirty Ink (@ThirtyInk) March 8, 2019
The Curry 6 carries more weight than just being sneakers to wear while hooping though.
Per the release on the site:
“Sales of the Curry 6 United We Win will go toward a scholarship that the Stephen and Ayesha Curry Family Foundation and Under Armour have created to honor Riley’s courageous spirit. The scholarship will go to a worthy college-bound female student from the Bay Area who has shown an aptitude for overcoming adversity, catalyzing change within their community, and demonstrating excellence in a STEM-related field of study. The $30,000 scholarship, which will be announced annually around International Women’s Day, is paid over two years and requires the recipient to take two or more STEM-related classes each semester while maintaining a minimum 3.0 GPA.”
Congrats to Riley Morrison for taking action and props to Steph and Under Armour for following through.
