The boxing landscape is evolving thanks to the popularity of YouTuber Jake Paul and the musical curation of Snoop Dogg.
Triller Fight Club, produced by the group who hosted the historic Mike Tyson vs. Roy Jones exhibition, is happening next month.
#TrillerFightClub today announced a world-class lineup of music and entertainment for its April 17 show
Performances by:@justinbieber @theblackkeys @DojaCat @Saweetie @diplo @MAJORLAZER @SnoopDogg +@icecube+@TooShort+@E40
Live on #FITE
[ PPV: https://t.co/zwTe8TSTve ] pic.twitter.com/4LNOyZsJUU
— TrillerTV (@FiteTV) March 17, 2021
Besides the headlining Jake Paul vs. Ben Askren boxing match, the event is now chock full of musical entertainment.
The event will feature Snoop’s supergroup’s first-ever performance, Mt. Westmore, including Snoop Dogg, Ice Cube, Too $hort, and E-40 will all take the virtual stage.
They had me at biebs and major lazer.. then I see Mt Westmore đź‘€ pic.twitter.com/JuRu09Grbt
— Burning River Ball Commish (@BRBcommish) March 17, 2021
Also, Justin Bieber, The Black Keys, Doja Cat, Saweetie, Diplo, and Major Lazer round out the night’s performances.
https://twitter.com/sftynetwork/status/1372229809997295618?s=21
The four-hour pay-per-view event occurs on April 17th, with the series including five to eight “The Fight Club” events per year.
“The Fight Club event is going shock and awe people,” said Triller’s Ryan Kavanaugh. “An all-star artist lineup with a boxing card that mixes pop culture phenoms, legends and rising stars; we are giving the world something that has never been seen or done before.”
Snoop Dogg and Triller are partners and co-founders of “The Fight Club.” In addition to being a co-owner, Snoop will be the celebrity host and announcer of the events.
.@SnoopDogg, Ice Cube, Too Short & E-40’s supergroup Mt. Westmore promising album and (virtual) live debut for this April https://t.co/jUnq33EuUA pic.twitter.com/I1u1HvrRuk
— BrooklynVegan (@brooklynvegan) March 17, 2021
His role includes helping select the fighters and musical acts and advising the overall production of the series.
Triller’s entertainment model extends that of Don King. The latter famously incorporated high-level acts like James Brown into historical matches like Muhammad Ali vs. George Foreman in The Rumble In The Jungle.
The fight promotional lead-up kicks off on Friday, March 19th, with the premiere of an original series called “PRBLM CHILD.”
The series looks into the YouTuber-turned-boxer Jake Paul’s life as he trains for his fight vs. Ben Askren. It will include boxing legends Mike Tyson, Evander Holyfield, Ryan Garcia, Ben Askren, Jorge Masvidal, and Snoop Dogg, among many more.
