Simone Biles Dumps Nike For Partnership With The Gap’s Athleta Brand

Olympic legend Simone Biles continues to use her platform to empower others. The magnitude of her greatness and game-changing impact on women’s gymnastics can’t be understated.

In addition to being a mouthpiece against years of abuses and marginalizations of athletes within the USA gymnastics program, Biles is the first woman to capture five All-Around World Championship titles.

READ MORE: Simone Biles Reveals That She Also Was Abused By Larry Nassar

 

She’s the most decorated gymnast in World Championships history – male or female – with 25 medals overall (19 gold) and is a five-time Olympic medalist (4 gold). 

Biles also utilizes her platform to help advocate for change and support initiatives that provide education and assistance for children and young adults associated with adoption and childcare.

 

 

Her latest endeavor is her best contribution to her country to date. She bounced from apparel giant Nike for The Gap…Yup, you heard it right.

She wants a brand that she can grow with and is open to allowing her to set the tone on the messages she wants to get across and the audience she wants to influence. 

 

 

Athleta announces a long-term partnership with Simone Biles, the definition of #BlackGirlMagic, in a shared vision designed to empower women and girls. 

Biles, who has endured so much in her young life and triumphed, is now a voice for the voiceless, devoting her energies to empowering young women. 

Biles joins Athleta in a wide-reaching partnership that will bring to life the brand’s mission of fostering community, igniting activity, and inspiring the next generation to be the best version of themselves.

Biles and Athleta will work together on initiatives with a particular focus toward Athleta Girl – encouraging millions of girls to rise and own their limitless potential.

 Biles will collaborate with Athleta’s design team in the development of signature products for aspiring athletes, including plans for multiple capsule collaborations for Athleta Girl.

“Using my voice has been very empowering for me and I am grateful to embark on this new journey with Athleta to inspire young girls and women to do the same,” said Biles. “The opportunity to encourage young girls to reach their full potential and be a force for change is incredibly powerful. I admire Athleta for their commitment to recognize and support women’s individual and collective strength and, together, I believe we can help girls to confidently and passionately take on the world in their athletic endeavors and beyond.”

Biles, widely regarded as the most dominant Olympic gymnast to walk the earth, will connect directly with girls through Athleta’s active and engaged community to inspire honest conversations and help develop programming focused on supporting, educating, and uplifting young women and girls.

“We are excited to welcome Simone to the Athleta family and work together to further our mission of empowering women and girls,” said Mary Beth Laughton, president and chief executive officer of Athleta. “Simone believes in championing the next generation of female athletes as much as we do, and we are confident this partnership will continue to build community with our customers and enrich our brand.”

As her exclusive active and athleisure apparel partner, Athleta plans to co-create Biles’ own signature activewear line. 

“Simone embodies our brand through her advocacy, mentorship and work in the community,” said Jana Henning, chief product officer of Athleta. “Our team is looking forward to working collaboratively with her to bring the same elements of confidence, strength, and grace she demonstrates on and off the mat into future collections for girls.”

A brand for women by women, Athleta is committed to diversity, inclusion and representation for all. Biles joining Athleta further reimagines the traditional athletic sponsorship – Athleta’s holistic approach to partnerships prioritizes authenticity and shared values while uplifting all aspects of their life.

Athleta has successfully supported Allyson Felix, the most decorated woman in U.S. track and field history, in her advocacy efforts and is uniquely positioned to celebrate Biles and Felix as voices for change and empowering the next generation.

JR Gamble joined The Shadow League in 2012. The General Manager of Content & Social Media is in his 25th year of covering sports and culture professionally. He has covered a wide variety of major sports and entertainment topics across different mediums, including radio, newspapers, magazines and national TV. His passion is baseball, the culturing of baseball and preserving and documenting the historically-impactful accomplishments and contributions of African-Americans in baseball.