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Procter & Gamble To Donate $529K To USWNT To Help Close Pay Gap

Big brands are stepping up to bridge the gap.

Image Credit: New York Times

The Cincinnati-based company, Procter & Gamble has pledged over half a million dollars to help close the pay gap.

On Sunday P&G took out a full-page ad in the New York Times announcing it’s support for equal pay and urging U.S. soccer “to be on the right side of history.” Later, Secret deodorant’s official Twitter account (Secret is manufactured by Procter & Gamble) tweeted that the company will be donating $529,000 to the USWNT, so each team member will get $23,000.

Secret Deodorant on Twitter

We’re taking action to help close the @USWNT gender pay gap by giving $529K ($23k x 23 players) to the @USWNTPlayers. #WeSeeEqual #EqualPay #PayThem #USWNT #USWNTPA #DontSweatFairPay #ASNS

Megan Rapinoe suggested in an interview with Meet the Press that big companies should step up and fund gender pay discrepancies in sports.

“I think that is a complicated issue and I think sometimes we get in the weeds about it, can’t see the forest for the trees when big sponsors can just write the check,” she said. “These are some of the most powerful corporations, not just in sports but in the world and have so much weight that they can throw around. And I think that they just need to get comfortable throwing it around.”

Procter & Gamble joins Luna Bar, who back in April, offered every team member $31,250 to help close the gap between the women’s and men’s national teams. The offer came before the team conquered the World Cup competition and pushed for Equal Pay.




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