The NBA launched its new 2020-21 season tip-off campaign spot, “Only Here,” staring 2020 NBA Champion and seven-time NBA All-Star Anthony Davis of the Los Angeles Lakers.
Inspired by and featuring real fans sharing what is unique and exciting about the NBA this season, “Only Here” includes action-packed game highlights of the thrilling rivalries, spectacular game play, drama and culturally unapologetic swag found only here in the NBA, which is unlike anywhere else.
The campaign will feature two spots that will run across TV, digital and social platforms. The spot will air globally in 10 languages, including French, Spanish, Italian and Serbian, and will be modified to feature locally-relevant players.
The hashtag, #OnlyHere, launched across all social media and digital platforms last Friday and will be the destination for NBA highlights and content throughout the season.
The 2020-21 season begins Tuesday, Dec. 22 at 7:00 p.m. ET as part of Kia NBA Tip-Off 2020 on TNT with an opening-night doubleheader featuring the Brooklyn Nets vs. Golden State Warriors followed by the defending NBA champion Los Angeles Lakers vs. LA Clippers at 10 p.m. ET.
With the taxing Bubble season just finishing in October, some of the NBA’s elite superstars won’t be participating in the opening night games.
James, Davis to skip NBA preseason opener LeBron James and Anthony Davis will sit out the Los Angeles Lakers' first exhibition game following the shortest off season in National Basketball Association history, https://t.co/eR6vehMpCN
— DisNaija (@Dis_Naija) December 11, 2020
The Brooklyn Nets will be rolling out their new power team led by free agent acquisitions Kyrie Irving and Kevin Durant and Kyrie has already caused a stir with the New York media.
There should be a ton of drama surrounding that game as KD returns to the court for the first time since winning two championships with Golden State and then rupturing his Achilles. How fitting that Durant will test his repaired foot against Curry and the newly-constructed Golden State Warriors.
With Draymond Green and James Wiseman out, Steve Kerr’s early-camp starting 5: Curry, Oubre Jr., Wiggins, Paschall and Looney. Might go with that group in preseason opener Saturday.
— Monte Poole (@MontePooleNBCS) December 9, 2020
The 73rd edition of the NBA on Christmas Day will feature five marquee matchups across ESPN and ABC on Friday, Dec. 25 starting at Noon ET.
The first half of the 2020-21 season schedule can be found here.