As we await the reprisal of Michael B Jordan‘s role as Killmonger for the highly anticipated Black Panther 2, the actor and producer continue to use his celebrity platform to uplift the African-American community, particularly a Black College community ravaged by the effects of COVID-19.
Jordan, in partnership with WME Sports, the sports division of WME, an Endeavor company, Harris Blitzer Sports & Entertainment (HBSE), ad Scout, Horizon Media’s sports, entertainment, and experiential marketing agency, today announced the launch of an inaugural HBCU college basketball showcase, the Hoop Dreams Classic.
Michael B. Jordan announces he's launching the "Hoop Dreams Classic," an HBCU college basketball showcase in New Jersey pic.twitter.com/7cjQ30IJ6i
— Blanco Tarantino TV (@BlancoTarantino) December 17, 2020
The event will be held on December 18, 2021, at Prudential Center in Newark, N.J., and will feature four of the top Division I HBCU Men’s and Women’s basketball programs. A portion of the proceeds will go to the schools involved.
The Hoop Dreams Classic will be a one-day, doubleheader basketball showcase. It will also feature an immersive cultural experience highlighting other elements of HBCU life and culture, including Battle of the Bands, culinary events, live musical performances, film festivals, college and career opportunities, and more.
Partial proceeds from the event will support organizations focused on advancing historically black colleges and universities and the local Newark community.