“It Was A Good Day”: Magic Joins Ice Cube In Sports Network Bid

With Ice Cube, LL and now Magic Johnson, Black star power has a bigger chance to make history.

Sports might be getting some serious Black star power, but this time in the boardroom.

Ice Cube has revealed that Magic Johnson would be joining his team, the one that is making an attempt to acquire 21 regional sports networks from the Walt Disney Company.

According to the LA Times, Ice Cube is leading the potential acquisition through his Big3 league. With Magic on board, and LL previously announced as a partner, this group now has truly become the Big 3.

“Sports are great but the way they’ve been presented hasn’t been as entertaining for me,” said LL previously. “The voice, the take and everything around it, doesn’t, I think, enhance sports as much as it could. It doesn’t enhance the NBA as much as it could.

When Disney took over 21st Century Fox Inc.’s entertainment group for $71 billion, it agreed to sell the regional networks so that the 21st Century Fox acquisition would be approved by regulators.

In the mix, ironically, are three suitors. The Big3, Liberty Media Group and Sinclair Broadcast Group. Reports have put the bids at $10 billion or more.

“I think it’s very important,” said LL. “ Look, look, we’re not excluding anybody. But it’s not going to be a moat with a castle inside of it. Everyone should be heard. Women should be heard. African-Americans, male and female, all different genders, everybody should have a voice. You know what I’m saying? Diversity is the truth, and it’s what American really is. The network needs to represent the culture. There are many facts but only one truth. America is diverse and the network should reflect that.”

And America would get a great big injection of diversity if the new Big 3 can pull this acquisition off.

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