LeBron James isn’t just the King on the court, he’s also becoming the King of content.
It was a big deal seeing him tap into the media world by co-founding Uninterrupted, an award-winning company. But, James has taken it a step further by partnering with HBO Sports for an unscripted series call The Shop.
This groundbreaking series gives an unprecedented barbershop experience, which for many provides a sanctuary for spirited, free-flowing discussions. The series will visit barbershops around the country to gather distinguished individuals who can speak honestly on sports, music, pop culture, world events, business and other culturally relevant topics.
LeBron James, in the room with Jon Stewart, Odell Beckham Jr., Snoop, Candace Parker, Draymond Green, Michael Bennett and Mav Carter talking about wilding out during his kids’ AAU games. https://t.co/7n4Q6G8HNx
The Shop features lineup starring four-time NBA MVP LeBron James and Maverick Carter. Among the headliners on the first show are rap icon Snoop Dogg, New York Giants superstar wide receiver Odell Beckham Jr., emerging star running back Alvin Kamara of the New Orleans Saints, Golden State Warriors star and three-time NBA champion Draymond Green, Los Angeles Sparks star and two-time WNBA MVP Candace Parker and Peabody and Emmy winner Jon Stewart.
THE SHOP is exactly why we created UNINTERRUPTED, says LeBron James. Anyone who has been in a real barbershop, like the ones where I grew up, knows why this show can be so incredible. Im really excited HBO believed in our idea and is helping us create something special.
The program will be available on HBO Now, HBO Go, HBO On Demand and partners’ streaming platforms Oct. 2.
LeBron James discusses how fatherhood has changed his approach to basketball. From LeBron James and Maverick Carter’s UNINTERRUPTED, The Shop premieres on August 28 at 11 PM on HBO. #TheShop #LeBronJames #HBO Subscribe to the HBO YouTube Channel: https://goo.gl/JQUfqt Don’t have HBO?