Jordan Brand has been killing it over the years, from the emergence of its elite Jordan Brand Classic High School All-American Game to its bread and butter, which has always been having the hottest sneakers in the game. The brand has truly revolutionized the sneaker/fashion industry by collaborating with top artists, tastemakers, influencers and entertainers to make some of the most soul-captivating kicks we’ve seen.
As NBA All-Star Weekend in Los Angeles quickly approaches, Jordan Brand hosted the Future of Flight event at the CBS Studios in Los Angeles to unveil All-Star Game jerseys, several highly-anticipated sneakers such as an Air Jordan III based off Tinker Hatfields original sketch, and a groundbreaking womens line.
Michael Jordan and the brand Jordan have taken a performance shoe and made it a lifestyle shoe, hoops analyst Kenny Smith said as his Inside the NBA crew of Shaq, Ernie and Charles broadcast live from Nikes promotional event. Smith set the evening off with a Q&A, joined by legendary Brooklyn director Spike Lee; fashion consultant Aleali May; author Shea Serrano; and musical artist Don C.
(Photo Credit: Matthew Moreno – Lakers Nation)
Everyone else, Smith continued, their shoes typically are for either lifestyle or performance. Jordan has taken it and its both…all the time. There are not many shoes that you can point to and say I can do that.
NBA scribe Harrison Faigen, a writer for @LakersNation and Web Editor @thedailytitan, got an early look at the upcoming Jordan line during a special All-Star event on Thursday. He went behind the scenes at the Jordan Brand where they unveiled new shoes (including their women’s line) and the All-Star jerseys.
He posted some of them on Twitter.
Steph Currys jersey
Harrison Faigen on Twitter
Here’s Steph Curry
Some New Jordan Brand Flavas For 2018
Harrison Faigen on Twitter
Here are some of the new Jordans in summer and spring colorways.
The evolution of branding has helped take Jordan Brand to the next level and maintain deep relationships with pop culture itself and not just sports.
Nobody was getting paid to wear shoes and develop their own brand when we started back in 1984, Charles Barkley said. “Now some of the greatest players ever have their own brand and its amazing
Faigen also captured a few of Russell Westbrooks signature shoes. Westbrook wanted each of his designs to tell a story.
Harrison Faigen on Twitter
Here are some of the new Jordans in summer and spring colorways.
Westbrook definitely has some lit footwear and if he keeps dropping 46 as he did on Wednesday night in a 121-112 thrashing of Washington, then another MVP could be coming his way as well.
Harrison Faigen on Twitter
Two more of Westbrook’s
Nikes commitment to capturing the essence and rise of successful women in all walks of American life has culminated in an elite womens line as well.
Harrison Faigen on Twitter
Some photos of the new Jordans for women in the spring and summer colorways
Dont forget to cop the new Jordan jersey. Im sure you can find a lit pair of shoes to make it pop.
Harrison Faigen on Twitter
This is what Michael Jordan’s jersey would look like. Jordan designers liked the black and white because it’s more wearable off of the court
After all, the entire Nike movement was built on the celebrity of Jordan who stands alone as a black entrepreneur. Spike Lee was a part of MJ’s early marketing explosion in the early ’90s. A rising star in Black genre Hollywood films, Lee masterfully teamed up with Jordan for a series of commercials that aided Nike’s rise to the top of the athletic shoe game.
1991 – Nike – Michael Jordan, Spike Lee – Is it the shoes? 1
Classic Mars Blackmon commercial!
This coming All-Star Weekend in L.A. will be the 30th anniversary of the first commercial, Lee said. MJ is still doing it, the culture is still going, and Michael is the alpha. It started with him. Its great to see now hes the owner of a billion-dollar company.
