J. Cole has done it again.
His fifth album, KOD, has broken Apple Musics record for streams in the first 24 hours in the US with 64.5 million streams on its first day, Apple told The Verge.
KOD surpassed the previous record holder, Drakes Views, by nearly 1 million streams. Seven out of the top 10 most streamed songs in a 24-hour period on Apple Music are now from KOD.
Apple Music pulled in 66 percent of the first-day streaming market share for KOD in the US, and 60 percent worldwide, continuing its run of major first-week streaming totals when it comes to hip-hop and R&B artists. Somehow Apple Music which has 120 million fewer users than Spotify continues to give its top competitor trouble with releases in the worlds most popular genre of music.
Spotify USA on Twitter
36,656,086 streams. 0 guest features. @JColeNC’s #KOD now holds the record for most first day U.S. album streams.
Spotify confirmed in a tweet that KOD was streamed 36.6 million times in the US in the first 24 hours, where it also broke the record for most first-day streams in the US for an album. With Apple Music expected to pass Spotify in users in the US sometime this summer, its likely more and more records will fall as Apples growing dominance in the worlds largest music streaming market continues to increase.
J. Cole first set the world on fire when he released the artwork for KOD which belies the positivity of the content. Cole contends with his younger peers that purport drug culture heavily in their rhymes while still understanding the naivete of youth. He also waxes poetic about the personal issues affecting pop culture superstars like Richard Pryor and Kevin Hart.
Hart is the subject of J. Cole’s new music video.
The comedian’s very public cheating scandal that played out in the media in September is the subject of J. Cole’s song “Kevin’s Heart” and Hart himself stars in the music video about his own life.
Hart portrays himself in the five-minute long clip where he’s shopping at a supermarket and being stared at by a number of women, who have heard the story. As he gets in his car to leave the parking lot, he hears the news broadcast about his infidelities and turns the radio down, shaking his head.
J. Cole – Kevin’s Heart
J. Cole -Kevin’s Heart (Official Music Video) Listen to KOD now: http://smarturl.it/KODJCole Buy KOD now: http://smarturl.it/KODStore Starring Kevin Hart Directed by J. Cole & Scott Lazer Connect with J. Cole: Instagram: https://www.instagram.com/realcoleworld/ Twitter: https://twitter.com/jcolenc Facebook: https://www.facebook.com/JColeMusic/ Connect with Dreamvile: http://dreamville.com/ Instagram: https://www.instagram.com/dreamville Twitter: https://twitter.com/Dreamville Facebook: https://www.facebook.com/dreamville Music video by J.
The deeply personal video also shows him purchasing a baby carriage in a department store Hart’s actual child with wife Eniko Parrish, Kenzo, was born in November.
“Told myself I’m strong enough and I’d shake it and I’m trying, but I’m only human. I know loving you is a crime,” J. Cole sings. “If I take this cookie now I know I’ll do the time.”
Through it all, Hart still showed his sense of humor in the clip just like he had in the actual aftermath of the drama.
Hart admitted cheating on his pregnant wife Parrish, who he wed in 2016, nearly seven months ago after a woman claimed to have a “sexually provocative” video of her affair with the “Jumanji” star.
The battle of attrition between J. Cole and Kendrick Lamar has no signs of slowing with some giving Cole the nod for his lack of celebrity features.