Mike Tyson continues to stay in the spotlight. His story can be seen in scripted dramas and playhouses with his “Undisputed Truth” one-man show. His unique life coaching perspectives are delivered through his wildly popular podcast “Hotboxin’ with Mike Tyson.” One of his most notorious in-ring incidents, the Evander Holyfield ear bite, has been packaged into a cannabis product.
Ironically, the victim is also the victor, as Holyfield is on board for the product.
Mike Tyson and Evander Holyfield are now teaming up as business partners to sell ear-shaped cannabis edibles with a chunk missing and have released this video…
— Michael Benson (@MichaelBensonn) November 15, 2022
Through his TYSON 2.0 cannabis brand, the legendary boxer, entrepreneur and cannabis advocate announced that he and the four-time world heavyweight champion Evander Holyfield will come together to promote the product.
“From Mike Bites to Holy Ears, now cannabis fans around the world can experience the same wellness benefits that plant-based products have brought me,” Tyson said via a statement. “It’s a privilege to reunite with my former opponent and now long-time friend, and turn years of fights and knockouts into a partnership that can make a positive impact and heal people.”
The gummies are produced under the newly formed brand Carma Holdings, where Mike Tyson is the co-founder and chief brand officer. The TYSON 2.0 ‘Holy Ears’ THC and Delta 8 infused edibles launch in November. Holyfield plans to launch his own cannabis line in 2023.
“Mike and I have a long history of competition and respect for one another. And that night changed both of our lives. Back then, we didn’t realize that even as power athletes, we were also in a lot of pain,” Holyfield said. “Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers. I’m honored to join the Carma family and partner with Mike and the TYSON 2.0 team to launch Holy Ears, and soon my own line of cannabis products.”
New: Mike Tyson and Evander Holyfield have partnered up to create and deliver “Holy Ears,” edibles in the shape of an ear
“If i was on cannabis, I wouldn't have bit his ear,” Tyson said, referring to the 1997 fight when the boxer bit Holyfield’s ear pic.twitter.com/WNjdi5Tnlz
— philip lewis (@Phil_Lewis_) November 14, 2022
Tyson and Holyfield had an intense career rivalry from 1996 to 1997, ending with Tyson biting a chunk out of the 1984 Olympic bronze medalist’s ear in the third round of their infamous heavyweight rematch in June 1997. Since then, the two athletes have pursued their unique paths, only to reunite as business partners.
Tyson seemingly unites all the legends in combat sports as he previously announced that he is working with WWE icon “The Nature Boy” Ric Flair on a cannabis collaboration.
“(TYSON 2.0 co-founder and chairman Chad Bronstein) invited me to lunch one day, I had no idea what it was about, but he said that maybe we could do some business together,” Flair said to The New York Post. “I could tell by talking to him he was a good guy, and he knew I’d been friends with Mike for years. It didn’t take Chad long to convince me.”
In a month, Tyson 2.0 had acquired a majority stake in Ric Flair Drip, Inc., the former WWE star’s cannabis brand, and had the wrestling legend on board to market his strains of flower and edibles soon.
Tyson has the most well-known comeback story in sports, and that even involves parodying a controversial moment and working with his former opponent.