Today, January 21st, is a day to celebrate Dr. Martin Luther King, Jr. It’s a day of service, recognition and giving back. Unfortunately for Florida State, it was a day to forget on Twitter.
In an attempt to honor Dr. King, Florida State’s Recruiting Twitter account created the image below, portraying Dr. King with a Nike glove and in a pose similar to their famous Tomahawk chop.
For those who didn’t see this Florida State tweet before they took it down … How does this happen?
After the tweet went viral, it was deleted and the university issued an apology on Twitter.
“In a well-intentioned effort to recognize Martin Luther King, Jr. on this special day, a member of our recruiting staff created a graphic using one of Dr. King’s quotes — ‘If I cannot do great things, I can do small things in a great way.’ The quote resonated with our program’s Do Something mantra,” the tweet read.
“However, in our attempt to more closely connect the message to FSU, we foolishly posted a graphic that was not in line with our intent. We are sorry for missing the mark in our attempt to celebrate Dr. King’s legacy.”
Hopefully they won’t be doing anything similar in February.