In exciting news, DJ Khaled has just been announced as the music curator for ESPN’s Monday Night Football.
“We’re incredibly excited to collaborate with DJ Khaled to curate music for Monday Night Football throughout the season,” said Emeka Ofodile, Vice President of Sports Marketing, ESPN.
Congrats to @DJKhaled who just closed a deal with the @NFL and @ESPN and to be the new music curator for the Monday Night Football !!🔑🏈#TheProgressReport #DJKhaled #WeTheBest #ESPN #Football #Music #Curator #Chiefs pic.twitter.com/f64ImnXW4m
— The Progress Report (@TheProgressRpt1) September 15, 2020
”Music is one of the greatest tools we have to connect with fans, and the NFL on ESPN brand is a place to work with some of the best DJs and producers in the industry,” the league said in a statement.
Khaled says he will work directly with ESPN to choose tracks that reflect the energy and intensity of Monday Night Football. It’s also a great way for him to expand his brand and also promote artists that he is affiliated with.
“This curatorial role really resonated with audiences when we first introduced it with Diplo last year, and this year, we’re tapping into DJ Khaled’s talent and influence at the intersection of sports and music to provide this season’s soundtrack.”
This is undoubtedly a product of Jay-Z’s “Social justice” and “entertainment” partnership that he made with the NFL back in August of 2019 to advise on the selection of artists for major NFL performances like the Super Bowl. A major component of the partnership is to nurture and strengthen community through football and music, including through the NFL’s Inspire Change initiative. DJ Khaled has a close business and personal relationship with Jigga in addition to being a huge global celebrity in the music game.