Derek Jeter is still acquiring praise, being honored in front of sell out crowds and breaking records. His money machine keeps rolling along and trickling down to other entities that profit from his greatness such as Topps Company, the world’s leading baseball trading card corporation.
Driven by Jeter’s number retirement ceremony on Mother’s Day at Yankees Stadium, Topps NOW sold more than 15,000 baseball cards within a 24-hour period, breaking the previous regular-season mark set last year when Ichiro notched his 3,000th MLB career hit. That card sold 11,550 copies in just 24 hours.
Combined, the two Topps NOW Jeter retirement ceremony cards sold 13,542 copies with 7,791 (Card No. 147) and 5,751 (Card No. 148) copies, respectively.
Topps, the exclusive trading card partner of Major League Baseball, created two physical cards commemorating the event for $9.99 each, which were exclusively sold on Topps.com.
Topps NOW captures the greatest moments as they happen throughout the season, and Derek Jeters number retirement ceremony was something that Yankees fans and baseball fans are going to remember for a long time, said Jeff Heckman, Topps Director of E-Commerce. It will be a special part of peoples collections, and we are thrilled to capture the moment.
Along with the base cards, Topps NOW also offered a limited amount of autographed cards, and relic cards that contained a piece of the base used in that nights game that featured special marks dedicated to Derek Jeters number retirement ceremony. Those cards sold out within 30 minutes.
Topps NOW, an on-demand physical trading card program that honors the greatest moments and milestones as they happen, began in 2016. These cards mark the first time Jeter, one of the most collectible baseball players, had a Topps NOW card produced of him.
The two Jeter cards also became the top two best selling cards of 2017, surpassing the rookie cards of Chicago Cubs Ian Happ (2,241) and Yankees Aaron Judge (2,151).
** Jerry Milani PR contributed to this story