Alvarez Vs Jacobs: DAZN’s Subscription Service Wins Big

More than 1 million people worldwide watched Jacobs and Alvarez throw hands on DAZN.

Last weekend’s mega-fight between Canelo Alvarez vs. Daniel Jacobs proved the world isn’t daunted by a subscription service.

Saul “Canelo” Alvarez took the ‘W’ from Daniel “Miracle Man” Jacobs to unify the WBA, WBC and IBF middleweight world titles. More than 1.2 million people worldwide watched live on DAZN across the company’s eight current markets.

The vast majority of the viewership was in the United States. However, the fight was also available to DAZN subscribers in Austria, Canada, Germany, Italy, Japan, Spain, and Switzerland.

DAZN issued a press release deeming the event a success, as it generated significant paid subscriptions. The subscriptions were both annual and monthly delivering against projected revenue targets. In addition, the platform produced a reliable stream with no substantial technical or buffering issues.

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Canelo vs. Jacobs marks an important moment for DAZN’s U.S. business. Since it launched in September 2018, the subscriber base has grown ahead of major upcoming events.

With Anthony Joshua’s U.S. debut on June 1, Gennadiy “GGG” Golovkin’s return on June 8, and Bellator 222: Machida vs. Sonnen on June 14 looming, DAZN has no signs of slowing.

Rhett Butler is a Boxing Writer Association of America Journalist, Play-By-Play Commentator, Combat Sports Insider, and Former Mixed Martial Arts and Boxing Promoter. The New York City native honed his skills at various news outlets including but not limited to: TIME Magazine, Money Magazine, CNN's Wolf Blitzer Reports, and more. Rhett hosts the PRITTY Left Hook podcast, a polarizing combat sports insider's take featuring the world's biggest names.