Whether you like 50 Cent or not, you have to respect the man’s business acumen. Last year he was seen attending the Daytona 500, “hanging” with reporter Erin Andrews. And now, this year, Jackson's company has signed an exclusive partnership with Swan Racing, and drivers Cole Whitt and Parker Kligerman, to serve as an associate sponsor for the next two seasons.
"When we have a sport big enough to for someone like 50 (Cent) to take knowledge of what we have here and what we have to showcase, it says a lot about our sport," Whitt said. "At the end of the day, I'm here for my sport and what's best for it. Attracting these kinds of sponsors — SMS Audio, Speed Stick Gear on our car — that's the kind of stuff that can make this industry go to the next level."
"I've already won (by) being here. Do you see anyone from my genre of music?" 50 aka Curtis Jackson said during his latest Daytona visit this past weekend. "It creates a separation and allows me to have the 70 million loyal fans that watch NASCAR to take notice of SMS Audio and 50 Cent and recognize my vision.”
At this year’s Daytona 500, he was formally recognized at the drivers meeting, accompanied Whitt and Kligerman to driver introductions, mingled with drivers such as Clint Bowyer, Denny Hamlin, Brad Keselowski, Danica Patrick and Kurt Busch, and was interviewed with the Miss Sprint Cup girls by Michael Waltrip during the FOX pre-race show.