Under Armour’s Presence In HBCU Sports Is Expanding

The CIAA has announced that they have agreed to an exclusive apparel, footwear, and equipment deal with Under Armour, which will take effect on July 1st, 2018.

The deal gives CIAA schools access to Under Armour game and practice uniforms, shoes, and training equipment.  

HBCU Gameday on Twitter

No more window shopping. @CIAAForLife makes a choice on who will replace @RussellAthletic Details on the new @UnderArmour deal here. https://t.co/5jyPFQJWaL

The ability to partner with prestigious brands such as Under Armour and BSN SPORTS affirms the growth and enhancement of our Conference,” said CIAA Commissioner Jacqie McWilliams. “We are thrilled to announce this milestone. As one of the most distinguished providers of sports and fitness apparel, shoes and accessories, I know the experiences of our student-athletes and coaches will be greatly enhanced by access to these two industry-leading companies.

Under Armours presence is expanding within the realm of Black college sports. Hampton and Howard agreed to deals with the Baltimore-based company in 2016 after the MEAC agreed to let teams negotiate their own apparel deals.