Patagonia is one of those brands that never really blew all the way up and thus have never fallen off. Every year they come back with more and more hits for the city dweller that aspires to be an outdoor enthusiast. Not to mention the outdoor enthusiast who doesn’t give a crap about the city life. Somehow they are able to feed both plates. Basically, they're what The Northface used to be in the '90s. This year, they’ve drawn a line in the sand between what they're doing with fall jackets and what everyone else is bringing to the table. The Patagonia Super Cell Jacket is everything you could ask for (big hood, modern cut, dope color ways) and stuff you didn’t know you needed (lightweight Gore-Tex, watertight zippers, extended underarm panels) from all conditions gear. This is what you take with you on those sketchy fall mornings, when you don't want to get stuck with a giant umbrella if it ends up not raining. Go get this now because it’s not like you can do better.

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