The 2018 Daytona 500 NASCAR Monster Energy series race will be remembered for a long time for many reasons, but most importantly it marked the first time since 1971 that an African-American driver would compete full-time for a Cup Series team as Darrell “Bubba” Wallace Jr. finished second driving the legendary No. 43 car for The King, Richard Petty’s RPM outfit. We covered the entire weekend and got the exclusive with Bubba leading up to his historic 2nd place finish at the legendary race, the highest finish for a Black driver in that race's history.
WATCH- Bubba Wallace and the 2018 Daytona 500
Bubba Wallace- 2018 Daytona 500 Exclusive
The weekend's celebration of diversity was further emphasized by NASCAR’s Drive 4 Diversity program, which has actively recruited, cultivated and included African-American talent into the mix in various capacities, from driving race cars and working in pit crews to making decisions within NASCAR's executive offices.
Combine that new element and the diverse media interest and attention that black faces and a superstar black driver inevitably brings to NASCAR, and add in Danica Patrick retiring and Austin Dillon winning the race driving Dale Earnhardt Jr.’s legendary No. 3 car on the 17th anniversary of Earnhardt’s death and you have a recipe for NASCAR excellence.
We were fortunate enough to be on the scene documenting these moments, interviewing the changing faces of NASCAR and immersing ourselves in an event and experience that now embraces diversity and the talents that people of color bring to the NASCAR culture.